Our article today is going to cover a very important niche market that you as an affiliate marketer should be very aware of. Niche markets, for anyone not familiar with the term, refer to specific areas; products or subjects that make up a particular market e.g. stamp collectors would be a niche market with say collectors of British stamps being a sub- niche.
Our particular niche subject today is that of “website hosting.” Hosting companies, as they are often referred to, provide many services for website owners apart from ensuring websites can be seen on the Internet. They are able to provide additional services such as Word Press blog sites, domain name purchase, scripts, server hosting etc.
It is estimated that over 38 million new websites alone have been placed online in this year alone. Consumer demand for hosting services is increasing exponentially and this should be a golden opportunity for affiliate marketers.
Not only can affiliate marketers benefit from a large proportion of these new sites but since the demand for hosting services is so high then the hosting companies themselves are a great opportunity.
Virtually all hosting companies offer some sort of affiliate service with good commission payments. Hosting companies are so aware of the potential market that they go out of their way to encourage affiliate marketers to promote their services. The savvy companies provide all sorts of promotional materials for their affiliates such as banners, video sales pages etc.
So competitive is the hosting market that standards of service are very high and only the best of the best will survive. So how do you, as an affiliate marketer, go about finding the best of the best in this competitive niche market?
It’s not really difficult since the web hosting market is a true service based industry, totally dependent upon customer satisfaction. This means that any hosting company with bad or poor reviews will not survive for long. If you want to find out about a particular hosting company then you only need to go online and check out the forums. Consumers will be quick to extol the benefits or failings of a hosting company.
A great indicator of a good web hosting company is one that offers top-notch customer service and support. At the very least customer support should be on a 24/7, 365-day basis.
If you want to play it safe then just stick with the big boys of the hosting world. All of them have affiliate programs with good commissions and they work hard to keep their customers happy. Their aim in life is to be the number one hosting company in the world, or at the very least to be in the top ten.
When choosing your affiliate hosting client don’t just choose the one that pays the highest commission, instead look for an affiliate scheme that pays out a residual affiliate program. This basically means that every time an existing customer of a hosting company renews their annual subscription then you get paid a commission. This is like having a non-stop lifetime income.
There are many niche markets where you could spend your efforts trying to make an income but at present the hosting niche has to be in the top 20 if not one of the top 3 niches.
Do remember that in order to be successful in any niche you will need to put in some effort and even some money, just make sure the return on your investment of time and money is to your benefit.