This is going to be a network marketing tip on developing an effective warm market strategy which hopefully will help you in your network marketing recruiting as a whole. I was getting ready to do a tutorial on working your network marketing warm market and I realized that most people don’t know how to recognize who their warm market is.
Who Is Your Warm Market?
I think identifying your warm market may be the hardest thing for people to understand even though it is probably the easiest to recognize. When you first start out in your network marketing enterprise, you are told to make a list and of course on this list you include your friends and family, most people consider this their warm market. I hate to say this but I have a lot of people I am friendly that are not part of my warm market and I come from a huge family and I don’t even talk to most of my relatives.
If it is not my friends and family, then who is in my warm market? There are probably only 5-10 people in your warm market, these are your very closest confidants, people you would call if your car broke down on a cold foggy night and you know they would come and pick you up. These very special people are not the people you want to be pitching your business to but they will be pretty upset it they were unaware of your opportunity, especially if you are making boat loads of money.
So How Do You Present To Your Warm Market?
This is a technique I was told about a while back and I have heard it from other of network marketing’s best recruiters. I’ve used this strategy and it really works great. Your true warm market will know you are involved with this “network marketing thing”, knowing that works to your advantage.
The best thing to do is to call your friend and say something to the effect, “Hey Jim, could I asked you for your help with something?” Jim will say yes because he wants to help out his friend. You then say “You know I have been involved with network marketing, I just got into this company and I have put together a presentation, (or I want you to look at a presentation) that I will be showing to people, could you watch it and then ask me as many questions as you can think of. I want to be prepared to answer as many questions people may have that I haven’t thought of. I know if anyone is going to ask intelligent, challenging questions, it’s going to be you.”
Jim will say yes and you show him the presentation. After the presentation, you ask Jim if there are any questions he has about the company. Take notes and answer as many questions as you can. After the question and answer session, ask Jim what he “Liked” about the presentation, whatever he liked about it, you agree with Jim and tell him something like “yeah, isn’t that great” or “I liked that too”.
The None Pitch, Pitch.
You don’t want Jim to feel he was given a pitch, unless he shows a genuine interest about getting into you business, and continues to pursue the issue, start talking about things you would normally talk about, sports, whatever. When you are getting ready to say your goodbye’s, thank Jim for all his help and then leave the door open, say something along the lines of “Thanks for all your help Jim, if you there are any other question you can think of, I would appreciate it if you could let me know, Thanks again for all your help.”
That’s it, you didn’t pitch your friend Jim and he felt like he helped. Because Jim was thinking of questions to ask you, these were probably the objections he would have about the business, if you were able to answer those objection to his satisfaction then that’s perfect. The great thing about using this approach on your warm market is, you are off the hook and they can’t ever be upset because they we not exposed to opportunity. When you are doing great at your business, they will know what you are doing, at some point they will even want to join you and you will have never pitched them.