Make friends months in advance – It is impossible to build for a successful event at the last minute. If you want to have 50 or 100 people attend your event, you must start building relationships with those people months in advance.
Expect that at least half of the people will not show up – Expect that at least half the people who say they are coming will not show up to the event. Many will not keep their commitments; some more will think it is a good idea until the day of the event and some more will just say yes to appease you. Know this in advance and you will be more satisfied with your results.
Triple confirm each guest – People who come to an event should be tripe confirmed. The best way that I have found is to confirm them by phone a week in advance and then to remind them about the event by email three days in advance and confirm one more time by phone a day or two in advance.
Use an incentive for people to come – People like little incentives. You may want to consider giving people a little prize to attend your event. That may have some people come who would not have come otherwise.
Do not set yourself up for failure – If you set unreasonable expectations for an event, you are likely to not meet those expectations. Set targets or goals but expectations are sure to set you up for failure.
Set goals and get your whole team involved – If you try to build the event by yourself, you are deemed for failure but if you can enroll an entire team in helping you set up the event, you will be much more likely to have tremendous success.
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