A fundamental requirement for network marketing success and growing your business is selling. Without the necessary skills and techniques on the subject of selling – your business will not succeed! Selling is considered to be “not easy” – but this is because many people do not know how to effectively sell the product which they are endorsing.
Selling generally involves promoting your product to a cold market or a warm market. Cold market refers to a sales person’s prospective clients with whom he hasn’t had prior contact. So, what is a warm market?
A warm market refers to those people you already know – family, friends, existing customers – and even referrals. A warm market can also be considered to include pre-qualified and targeted prospects. One would think that selling to your friends and family is easy, but not so!
When marketing to your circle of friends, you can tell your prospects that you can show them how to get out debt, lose weight, have a cheap holiday, meet their perfect soul mate or save money – if they can give you thirty minutes of their time to read or listen to your marketing message. While this highlights the benefits to the prospects, the response may be lukewarm, and your warm market might throw objections.
The problem with marketing to people who you know is that it can be very discouraging because there are only so many times you can try to promote your product to your warm market. For example, your family and friends can soon get to a point where they don’t want to hear from you yet again about your latest products or sure-fire way to make 6 figures from home on the internet.
The truth is, to build your business and market successfully and effortlessly, you need to learn how to prospect like a professional so that you can find targeted potential customers who already have an interest in your product. This will make your efforts in selling to these people easier.
Network marketing can be associated with a great degree of rejection, and this can easily make you want to quit working on your business. So, you need to be able to handle any objections and continue with your marketing message so that you can close more sales. It all comes down to being able to effectively convey your marketing message for your product.
Learning how to write an ad copy that gets a splendid response can also help you to grow your business. You can also make use of the internet to generate your own leads. You need to learn how to create a presentation for any opportunity, product or service that you would like to market.
The warm market technique is mainly successfully used by highly experienced network marketers. The sad truth is that selling to a warm market is a technique that most inexperienced network marketers fail in, leaving them with the impression that multi level marketing is difficult and that selling to a warm market is difficult.
Today, besides trying to sell to families and friends, there are other proven methods of selling that are powerful and have no rejection issues linked with them. This includes using the internet, using some leads programs, audio and video tapes and a wide range of other tools available that are affordable and can be used by anyone.
The truth is, new people in network marketing can actually learn their marketing skills to sell to a warm market by selling to a cold market several times, as this helps them to hone in their marketing message and know how to push with the message when promoting a product.
All that one needs to do, is to improve their warm marketing techniques and learn how to handle objections. Learning how to do this is a separate topic for another article. In addition to or besides warm marketing, you can use other techniques presented in this article.