Well, guess what? I’ve felt the same way far too long. So, believe it or not, I can really empathize with you. With all of the confusing noise about marketing online these days, it’s no wonder you’re ready to punch a hole in your computer monitor. I mean…come on! This marketer wants you to build a membership site, that guru wants you to buy into their building different niche/websites each month for thirty-six months, and the other upline wants you to do more of what hasn’t worked for over twenty years, you know, old school and out-dated marketing methods.
Let’s face it, all of the aforementioned is detrimental to your mental health if you’re a newbie. I will break down the three mentioned strategies and you will discover how to overcome them.
As for the onslaught of new people coming online, partly due to the foreseeable economic meltdown, I thought it would be to your benefit to have a better understanding of the three marketing strategies to stay away from; regarding the three mentioned above. Which without question and without doubt, will waste your time, energy, and money; I’ve been there done that. So, let’s dig into the matter at hand; shall we? In regards to membership sites, it’s plain to see that you’d better be business savvy, have deep pockets, know how to outsource the gifts and talents of others to compensate for your weaknesses, and most importantly, be able and willing to deliver content continuously and on demand.
Most membership site owners have their hands full is an understatement; some have told me. I know because I’ve cancelled out of a membership and I’m still a member three weeks later. The bottom line is, that you shouldn’t be pitched to start a membership site with your lack of capital, knowledge, and time, especially if you’re working a j.o.b. still. So, for obvious reasons, you should remain on the receiving end of a membership site so long as you’re getting the value you signed up for and the benefits promised. There are a lot more components to consider when evaluating a membership site to join, however, these should be enough to get the picture.
When it comes down to niche sites, this is where you’re told to set up a website in a different niche for twelve to thirty-six months. The guru will tell you how brain dead simple it is because they’re practically giving you their pulg-in-play system with templates, etc. But, of course, the guru went through all of the blood, sweat, and tears so that you won’t have to; make me sick! Oh! but, you have a whole month to set up your site and start profiting from it. Then go onto the next site says the guru. Really! it’s that easy? Please…you’ll need a month just to read an e-book or organize your desk, if you were like me not too long ago, let alone get into profit your very first month!
In my opinion, you’re just building a house of cards on sand. Not to mention you’ll need to acquire a pen name for each of those niches, if you’re smart, so that people don’t look at you as a know it all, jack of all trades and master of none. So, in the long run, you’ll end up losing stability and credibility. I’m sure that the mega niches syndrome has worked for some advanced marketers, but, for the unsuspecting newbie looking for marketing information online, not! Now I’m not dogging the person that has a couple of niches under their belt, over a period of years, that’s cool. However, the ones I see that are truly successful marketing online have a passion for a niche and ride that horse with a laser-like focus to the better end. Which I highly recommend that you do…I’m doing it too.
Old School Prospecting
Now last, but, not least, we come to old school methods of prospecting, ouch! Hopefully you haven’t had to go down this miserable, painful, demoralizing path; most of us have. If you have too, are you done yet? Have you experienced your mental cleansing yet? Well, hope you’re ready to continue. If you noticed, I said old school methods of prospecting, not marketing. Why? because there’s no marketing in old school methods. It’s all about chasing people, friends, family and hunting instead of being the hunted. You may or may not know that being the hunted is one of the key ingredients to being a successful marketer. Anyway, shall I rattle off a few more go nowhere, loser prospecting methods that I used to do, and see if you identify with any of them?
Let’s see, home parties, calling dead beat leads for hours on end, slapping flyers on car windshields of people attending an Excel Communications hotel meeting; I was paranoid doing that one. Conducting three-way calls the wrong way, I’m sure you get the gist. Again, I’d be getting writers cramp if I divulged every stinking aspect of old school, besides, I don’t want your stomach turning. So, let’s get on with the good stuff, shall we? A successful marketer once told me that I must position myself, as a leader, in the market place of my choice, period! So that I can attract the right people to me. That’s a definite start in the right direction. I believe that it’s one that you won’t forget or regret.