Recently separated from my husband, it has come down to two options. Either I go get another job and build someone else’s business… or I build my own. I choose option two. And I choose to do it in network marketing.
I have been in and out of various network marketing companies for the last 10 years, and I have done reasonably well when I focused. But now it’s time to bring the vision I once had of building a residual income with network marketing business to reality so that I can have the freedom in my life to travel and do the things I love… when I want.
For the last 6 months, I have been on my own with my kids half the time, and I have put everything to do with my home based business on hold while I figured out a long term goal for myself (and enjoyed the summer). But now I am ready. I am ready to work my business and help others build theirs, and I have found a company that I believe in.
Isn’t it strange how things always happen for a reason? I mean… my separation actually lead me to this business.
Anyway, the point here is that I want to share something I learned today about how all sales are not created equal. In network marketing, the type of sales you make, can make or break your long term business sustainability.
Good sales come from a place of want or need in the customer.
Bad sales come from a place of greed.
If someone buys your network marketing product or service because the want it or need it, chances are very good that they will continue to reorder whatever you’re selling. Finding customers and making good sales will create a strong residual income for you and your family over time. Plus, you will feel good making that kind of sale. It’s fun.
However, if someone joins your company because they see it primarily as a way to get rich, chances are high that they will not keep ordering the product once they get frustrated with the business. It’s not good for anyone.
Here are a few questions to ask yourself if you are struggling with whether or not to join a certain network marketing company:
Would you order the product or service if there was no opportunity attached?
If you would make the purchase regardless of the business opportunity, this is a good start to making good sales. However, it’s not the only factor. Some companies have great products and a terrible business plan. You want a product you believe in so that you can feel good about yourself AND a great business to complement it. I personally use products from several companies but that doesn’t mean I sell them all. I have one company that I am building as a business even though I order from several.
Would you feel compelled and excited to tell others about the product?
Feeling comfortable talking about your business or product is important. After all, network marketing is primarily a word of mouth business. And when you are excited and believe in what you are selling, then you are giving value to people, not just ‘making sales’.
How much does it cost to join and how much is the monthly autoship cost?
I tend to steer clear of companies that want you to buy thousands of dollars of products up front. It may seem like a good way to acquire ‘inventory’ but the products usually end up on your garage. It seriously doesn’t take a fortune to start a successful network marketing company, and that’s part of the reason of recommend it. A reasonable start up cost would be $100-$500 (in product/service that you want and will use). After that, you can add to your inventory over time. A reasonable autoship would be less $100. A hundred bucks a month is a very reasonable cost to run a business, especially if you feel you are getting value for your money and can write it all off for tax purposes.
Is your compensation based on selling products or on recruiting members?
If you get paid to recruit people, then there’s something a little shade in the mix. A legitimate network marketing company should pay you well, but it should be based of your sales, and on how well you support and train others to do the same.
Network marketing is a powerful vehicle that can help you reach your dreams if you do it properly and have fun along the way. So once you decide on the company you want to be a part of, have fun making good sales.