MAP is not a new concept. It came into being during the 1970’s when it was first used for selling bacon and fish in the U.K. retail stores. Since then there has been an increasing demand for MAP in the Food & Beverage industry. The modified atmosphere packaging industry is a dynamic and evolving industry that offers opportunities to merge scientific discovery with growing consumer interest. Hence, it’s an important attribute for the companies engaged in MAP to preserve those elements which make modified atmosphere packaging such an important prospect.
The Global MAP market is expected to grow at a CAGR of 4.3%, from $11,145.3 million in 2015 to $13,782.8 million by 2020. Currently, the markets in North America (especially the U.S.) and the Europe (especially Germany and the U.K.) are generating the maximum revenue in the global MAP market.
Globally, MAP has major applications in the food & beverage industry. The convenience food segment dominates the modified atmosphere packaging technology market and is expected to continue the same in the coming years. The convenience food that consists of ready-to-eat market is set to expand in the Asia-Pacific region due to the increasing urbanization, rise in disposable income of the people, changing lifestyle, and increasing population.
Also, the growing demand for case ready meats in regions like North America and Europe has led to a significant rise in the usage of modified atmosphere packaging. This is majorly due to extended shelf life of seafood, poultry and meat products which can be achieved by modified atmosphere packaging more than any other packaging technology. Moreover; it is also consumed in non-food applications such as pharmaceutical industry for packaging of medicinal drugs.
Markets in North America (especially the U.S.) and the Europe (especially Germany and the U.K.) are generating the maximum revenue in the global MAP market.
Quality Control plays an important role in the growth of MAP
Modified atmosphere packaging successes depend on efficient and reliable quality control processes. Head space analysers, on-line quality assurance, leak detection, closure integrity, maintain the accuracy of the gas mixture. Companies involved in MAP packaging needs to take cognizance of the fact that Quality control and assurance are the vital tools that helps in utilizing MAP in a cost effective manner.
Elimination of Artificial Preservatives and improved presentation likely to drive the MAP Market
Modified atmosphere packaging is a safe substitute of artificial preservatives which are harmful for the human body. MAP helps in preserving or conserving the taste of the food products without the use of any harmful preservative. Growing awareness of ill-effects of artificial preservatives has led to a significant growth in the usage of modified atmosphere packaging. Clear or transparent films are used in modified atmosphere packaging which provides the packaging food product a more appetizing and attractive visual appeal. This factor proves to be advantageous to the retailers and manufacturers in improving the salability of their food products. Thus, these factors are likely to create an environment where MAP is beneficial both for the consumers of the food products and the manufacturers or retailers which ultimately leads to the growth of MAP market.
Modified Atmosphere Packaging Market: Future Outlook
The global demand for modified atmosphere packaging is expected to grow at a significant rate in the coming years. Currently, the U.S. is the largest consumer of MAP. However, countries such as Germany, the U.K., Japan, and India are likely to pose significant competition in the coming years.
Threat of new emerging packaging technologies such as Vacuum Skin Packaging and HPP are likely to hinder the MAP market. Asian and Latin American Countries are likely to emerge as key players in the MAP market in the near future.
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