MLM Marketing is a vital and a key element to building any MLM business. This is one of the primary reasons why 95% of newcomers fail. Marketing is necessary in order to maintain a continual flow of prospects that will buy products, services, and/or the business opportunity since prospects are the lifeblood of any MLM opportunity…
Many newcomers entering the industry never do any MLM marketing and inevitably fall into the category of 95% of unsuccessful marketers. Others implement MLM marketing campaigns but lack the knowledge of marketing and eventually waste hundreds to thousands of dollars on these efforts. Then there is the 5% of marketers that study marketing and implement strategies to have effective and successful campaigns allowing them to succeed in any MLM opportunity..
The Five Fundamental MLM Marketing strategies are the following:
1. Know Target Audience
Knowing the audience that best fits the products and/or services is essential to getting the most effective results. Knowing the target audience improves the chances of making a sale or signing up a new business partner because they are interested in what is being offered.
2. Know Marketing Options
Basically there are two main options when marketing: Offline and Online.
Offline options consist of running newspaper ads, warm market, posting fliers, sending mail outs, and collateral marketing just to name few.
Online options consist of using the internet via pay per click, search engines, banner ads, blogging and the list goes on.
Both methods have pros and cons but online marketing outweighs the cons and is the most cost effective strategy to reach prospects worldwide due to the technology available nowadays.
3. Know your Budget
All marketing campaigns require a budget and implementing a disciplined strategy to follow will eliminate over spending and lower cost. An effective campaign takes time so a budget with 3-6 months should be allocated in the campaign for starters.
4. Implement an Effective System
An effective marketing campaign will have an effective system in place that will provide ongoing follow ups, ongoing marketing and prospecting. An effective mlm marketing system will have online capabilities, effective web pages and sales letters, and automated marketing and sales systems..
5. Track and Test
Lastly, tracking and testing is a key strategy to improving campaign results. Tracking and testing your marketing efforts provides insight on what is paying off and which option is providing the best return on investment.
MLM Marketing is effective when a marketing plan implements these five fundamental strategies into the campaign and consistent application of these strategies is used. These fundamental strategies will improve marketing efforts because they will identify a roadmap to follow for any MLM Marketing campaign.
Using these five fundamental strategies and expanding on them by means of training and education will create a continual flow of prospects for business and ultimately lead to being successful in the network marketing industry.