In 1985, Frank L. VanderSloot created Melaleuca Inc. in Idaho, USA, after he took over a legally troubled company ‘Oil of Melaleuca’. Instead of using the MLM model, he developed a new compensation Scheme for their Independent Marketing Executives, where there would be no risky-up front cash, no hype, and focus on everyday consumable products. Independent Marketing Executives are not required to promote products but facilitates the enrolment of Preferred Customer Membership.
Under the continued command of VanderSloot, Melaleuca has expanded to over 2,500 employees and have sales offices in Australia, New Zealand, China, Hong Kong, Japan, Korea, Singapore, Taiwan, United Kingdom, Ireland and Netherlands.
Which products are good and selling well?
Melaleuca initially started selling product based on Melaleuca Plant Extract, it has since expanded its product range to include Environmentally friendly household cleansers, Personal Care items, Pharmaceuticals, nutritional supplements and Cosmetics. Their recent add-on in 2009 was the home security line of services and products.
Among the many products, one of the popular one remains the Clear Power household cleaner that comes in a 6x concentration level to reduce wastage during shipping and provide the optimum quantity and quality in a bottle to the users.
Renew Intensive Skin Therapy, an all purpose skin lotion, has also gain the heart of many users. They have verified that it is very good in relieving itchy insect bites, windburn, chapping, and sunburn.
When you are first enrolled as an Independent Marketing Executive by a one time fee of $29, you enjoyed 30 to 40% off their Product Retail Price and prospect to refer and enroll customers. However your commitment is to order 35 product points each month, which is about $55.00 according to your product choice.
Quality Customer Bonus
To meet the requirements for this bonus, you would need to sign up one preferred customers (35 points monthly purchase) for five months, if four out of five are still active after this time, you will start receiving $25 for each preferred customers.
Leadership Development Bonus
This is rewarded when you assist your Marketing Executive advance to status of Director and above. However you have to be be the same as or higher status than your advancing Marketing Executive. This bonus is paid out up to 50% of the Advancement Bonus that the Advancing Executive receives, between $500 to $1000.
What Marketing Plan/Strategy do they use?
Melaleuca sells the Wellness product used everyday in home and households. This market that has never been larger and Melaleuca has tapped into it as the right time.
They also stressed on the their product safety, which uses natural ingredients and no Chlorine leach ammonia or formaldenhyde.
Thus they market themselves as the Cleaner and Greener Company with selling concentrated products, and preserving nature’s resources. As a responsible citizen of the world, people are happy to play their part in being Environmental friendly and purchase Maleleuca products.
As a Preferred member, Melaleuca states that you cut down expenditures on the monthly purchases when compared to the local grocery or pharmaceutical stores. So you should simply switch to their Stores to save money.
How does it help me as a distributor?
Melaleuca is a great company with powerful marketing strategy and in demand products. Their Market Branding basically helps you in giving your prospects or potential customer good reasons to buy from you or join you as a business partner. However what they really need to do is to train their Independent Marketing Executives how to generate leads whom they talk to other than their current circle of friends and relatives.
If you are considering to join Melaleuca and be Successful in this business, you will need to learn to Brand yourself to attract your leads and prospect to you. This will ensure that you will have more new leads each day than you will have time to talk to.