If you’re a Marketer, from any field, this site may have the resources you need to get the edge of the next wave of Marketing!
Today, in our current economic climate, so many small and medium businesses are struggling to keep their doors open. The lifeblood of any business is its customers. the stronger the relationship and the touch-points a business has with its customer’s, and meeting it’s customer’s needs, the more profitable that business will be.
Marketing to Mobile Phones will become the new way many marketers can help their business clients not only attract new customers, but retain their existing customer and profit when times are hard. Through realizing the power of text marketing, small to medium businesses can re-establish their customer relationships, and re-invent their approach to their business, for better results.
It’s not hard to learn Mobile Marketing, and the potential to make money mobile marketing, is about to explode. Smartphones change the landscape for SMS Marketing, and on these new devices, the power of text cannot be over-stated.
There are over 5 billion mobile devices circulating the planet! At the end of each one of those devices is a consumer. Forrester, Gartner, and many other analysts have predicted (quite accurately), that Smartphone sales (iPhones, HTC Androids etc) will outsell personal computers and laptops by 2012.
Smartphones change the face of Marketing to Mobile phones. As SMS Marketing messages can now include hyper-linked text directed to online content, a new world of opportunity opens for both the Internet or Online Marketer, and the Small Business owner alike. By leveraging the intimate relationships Small Businesses have with their customers. Compared with those shared between customers and major Enterprises, marketing campaigns via Smartphones can become the glue with which customers can become devoutly loyal to local and Small Businesses.
The new wave of marketing will be a matter of sending a text message online, to a group of potential and existing customers, detailing specifically what that group of customers want. This group will have already provided their numbers to you, or your client, specifically for this purpose. They are qualified and ready to buy!
This method provides the laser-point accuracy in targeting the sale of products to yours, or your client’s market. Marketing to mobile phones can be combined with a host of online marketing methods, to “close the loop” between online marketing efforts, that can qualify a customer well, to sending them a text with a sure fired call to action!
How many of us have a junk folder for email – and delete the lot without opening it?
How many of us delete a text message before we open it?
Think about it.
This does not mean that SMS becomes the new landscape of SPAM. Far from it, there are laws in many countries prohibiting such abuses. This marketing method simply leverages an existing relationship, or an invitation from a new customer to make contact. This is what qualifies the customer or prospect as a potential buyer. As the action is initiated by the customer, they have already demonstrated interest in a specific product or service.
The smart businesses will link their Online presence with their SMS Marketing campaign. They will build customer profiles, and understand what their customer wants, what they like, when they want it, and how they want it. With each transaction a new record is made, and builds upon a customer history, providing the business owner or manager significant insight as to when and what to notify their customer of when they have a special offer for them.
Who wins from all of this? If correctly applied and managed – we all do. The business wins as they know what to provide their customers, and they remain in business. The customer does – as they receive what they want, when they want it. The marketer wins – as the marketer becomes the silent glue to make this all happen.