ADVERTISING: Your customer has to first find your website and products. This is usually by some form of advertising, that was created or published with digital marketing software. If you’re selling car tires, you would advertise in a garage or car magazine, body products in a beauty salon or finding potential customers online is a slightly different skill. It can also be much more cost effective and viral than paper advertising, once you get it right.
COMPETITION: If you fail to find potential customers, they will seek out your competitors instead. What if your competitor provides inferior services? That’s why it’s important you learn to market correctly. You can use a service provider to do this for you. An expert digital consultant can help you grow your business. You can then focus on your customers and products. instead of all that marketing software’s mumbo-jumbo land.
COMMUNICATION: When visitors finds your site, you need to keep reminding them about your business. They love updates and news about new products. This means more content creation, more software, and more tracking. When do you get time to run your business?
OFFERS: It’s possible a visitor wants to buy what you have. They may just be waiting for a special offer to come along.
DIRECTIONS: Once on site, visitors need to find products easily. Being able to contact you, and finding all the relevant information will keep them captivated, or potentially running from your site.
LEAVERS: Many customers will leave without buying. What you do is an important skill to master. Just because they didn’t buy, doesn’t mean they are not coming back. Learn how to catch those opportunities so they don’t forget that your business and your site exists.
PAYMENT: Once a visitor chooses their products to purchase, the process is not over. Collecting items in a cart and paying, can still cause your customer to abort mission. Customers will not follow through online, if they feel uncertain or confused about your payment system in any way.
CUSTOMER SERVICE: Dealing with after sales issues is also a skill. All kinds of things can go wrong, from lost parcels to damaged or ill fitting goods. Once mastered, your after sales service, can actually lead to further sales. Even unhappy customers can potentially buy again. Would you like to learn how?
REFERRALS: Getting referrals is the final stage with the biggest effect. Yes there is marketing software to assist with this too. Get your customers advertising for you, adding ratings and write-ups. Keeping up with demand will be your ultimate priority.
CONSULTANTS: Select the best digital marketing software for your business, or outsource to an experienced marketing consultant. Learn to get your customers following your buying process, then coming back for more!