Post recession, there is suddenly a surge for requirements in the marketing sections of a company. Companies have started more aggressive advertising and marketing of their product, thereby making their presence felt all over the place. The internet has evolved as the ultimate battle field for such wars. Therefore there is suddenly a need for skillful people in the marketing PR job department(s). Here are the top skills that you need to have in order to succeed at Marketing PR jobs.
Top Skill needed for marketing Public Relation Job #1: Soft Skills
Such jobs require a candidate to have top-notch soft skills that include conversational skills, convincing powers and the ability to make people listen to them. Individuals bereft of such soft skills might just be shown the door if they are in the marketing PR department in their company.
Top Skill needed for marketing Public Relation Job #2: Ability to Sell
Had it been simply more of a PR job, the ability to sell wouldn’t have mattered much. But with the amalgamation of marketing, employees need to have the best always up on their sleeves!
Top Skill needed for marketing Public Relation Job #3: Charming Persona
This is something that a marketing PR pro needs to have. Though much of it depends on grooming, external appearance can be a detrimental factor in sealing that job for you. Thank the gods, if you look good as well as have the skills to match up to your charming looks!
Top Skill needed for marketing Public Relation Job #4: Problem Solver
Problem solvers are the most revered in the marketing industry. They have to present more solutions than problems that might exist.
Top Skill needed for marketing Public Relation Job #5: Social Networking
Apart from the social networking in the real world which is so important for the success of such a position, the new age demands such people to be updated with online social networking as well!
Top Skill needed for marketing Public Relation Job #6: Related Educational Qualifications
Training, internships, etc. related to marketing PR jobs will never go unnoticed and will certainly help you in the probation period of a job. With experience, this only gets better!
Top Skill needed for marketing Public Relation Job #7: Business Acumen
Marketing public relations personnel have to be top notch businessmen with the best skills needed to sell products to their consumers.
Top Skill needed for marketing Public Relation Job #8: Number Crunching
Marketing people have to include a lot of market researches, surveys and hence this need for number crunching. Otherwise PR pros might not have to munch numbers!
Top Skill needed for marketing Public Relation Job #9: Competent
Be it any kind of job, if you’re not competent enough, you will not be able to keep up with the requirements of the market.
Top Skill needed for marketing Public Relation Job #10: Ability to Keep Your Boss in Good Humor!
Last but not the least; this is a position where you need to always keep your boss and subordinated in good humor, thereby entertained! This is crucial to ensure growth and success in the business.
To learn more about finding marketing PR jobs, please visit and sign up for a FREE trial to gain access to ALL of the many exclusive job listings we offer in the PR profession. Silas Reed, Writer for PRCrossing, writes articles that inform and teach about different PR job profiles and tips.