Marketing has been among the most important pillars of most industries. Companies rely heavily on marketing campaigns to reach masses and consumers they can’t reach directly. Marketers have always surprised the world with their crazy ideas and sometimes left the world in aww with weird bizarre campaigns. A good marketing team can changes company’s fate with a limited budget and limited time. That’s the reason companies focus a lot on hiring right talent for their marketing team.
– What is a marketing executive’s profile?
The profile’s key responsibilities can be considered as:
Coming up with ideas to publicize the company or a particular product
Coming up with an execution plan for the idea
Contacting vendors if needed and executing the plan
Researching the products or campaign, collecting needed data and its analysis
– Why should you consider marketing as a potential option?
You can actively start considering marketing as a career option if you are driven towards these following traits that are needed in this job segment. Let’s go through a few important traits:
Creative: If you consider yourself creative, and in the past have been involved in activities which require creative thinking, marketing could be suitable for you.
Spontaneous: You should be one of those professionals with super low inertia and must always be ready for experiments and new ideas.
Thinking out of the box: If the world sees the glass half empty, you should be able to see an opportunity to put the whiskey and ice to make your peg! Marketing professionals should be able to bring a fresh perspective, particularly when the rest of the team is stuck in a rut.
Craziness: Well this is not a prerequisite, but being crazy certainly helps in bringing in those fresh perspectives and achieving your goals in marketing.
– Where to look for the job and how to apply?
Lucky for us that we live in an era where internet has made everything available with ease and any information is just a few clicks away. You can consider the following options to look for potential job opportunities:
Job Portals: There are numerous job portals where you can look for jobs in the marketing profile. The process is really simple. You just need to create your profile on the portals. Next, you would need to search for opportunities in the marketing profile and apply for the ones you like. You just need to repeat the same process with all the major job portals.
Company Hrs: You need to make a list of companies which attract you and then mail your resume to the HR team of those companies. Since not every company uses job portals for talent acquisition, this is an effective method to reach prospective companies directly and also increases your chances of getting hired.
Social Media: There are multiple groups and communities on various social medias platforms. You can post your profile there and ask for help. This will help you reach to people present in the community who seek candidates for hiring.