We all know that branded clothes are always a big ‘in’ with the clothing scene. Doesn’t matter what brand is in fashion at the time as long as we are wearing it. Kids even are very brand conscience especially when it comes to clothes. And teenagers. Have you ever tried to buy a teenage daughter clothes. If she is with you, she will sullenly refuse all your offers and only settle for the latest and most expensive brand name.
Why is this. What is it in us that creates this desire to be dressed in brand clothes. I suppose advertising has a lot to do with it but it is a lot more than that. It is a status thing, a pride thing, the I want to be as good as you if not better thing. And anyway, all our heroes on the red carpet wear them all the time so why shouldn’t we.
It is interesting that you will find this phenomenon in poorer countries too such as the Philippines. While the majority of people there will never be able to wear branded clothing they never wear anything else. How is that. There is a huge industry in copied and fake brand clothing to cater for these consumers. Most people in the Philippines say, walk about in fake branded clothing and you can’t tell the difference. They all feel good about themselves even though they all know that they are wearing mostly fakes. Maybe everyone will think that my clothes are the real thing. Anyway, stay away from fakes. They are highly illegal in most western countries as are the fake handbags etc that come out as well.
Just a funny side note on fakes in the Philippines. We were at the movies and watched a new released movie. First time just released in the city. After the movie we were leaving the complex and there were guys outside selling pirated copies already. They are quick. So just watch fake branded clothes. I know where we were we had a visit from a copyright cop who demanded we stop selling our branded clothing because we were selling them for half price. We had to produce invoices and wholesalers names to convince them that they were legitimate.
So how did we get to sell branded clothes at half price and upset all the other clothing shops. They were a top seller as you can imagine. Some wholesalers have hundreds of brand name clothes in every brand you can think of and some I have never heard of. Some of them don’t have all of the range all of the time because they deal in the leftovers from factory orders and are located in India where most of these clothes are made. Don’t panic because some of these places deliver worldwide free by courier freight within a week. A really great service. All their clothes are done up in lots of ten pieces so you don’t have to buy too much. Most lots are assorted anyway so you get a good range but at their price of course you aren’t able to choose sizes or colors etc. but you will get a good mix.
Although these guys do a quality check on your clothes before they send them you will find a piece very occasionally that has a small fault. A small price to pay as you will be amazed at their prices. Selling branded clothes really cheaply is a good way to attract customers into your shop although with the range you can find you could have a retail centered round this stuff on it’s own. Do a Google for branded lots and you will find all you need. Enjoy, Nick
jex
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