Local SEO is a powerful tool for promoting local businesses. Including your business in local search listings will help your business’s website rank well in search results. In fact, research shows that 72% of consumers will search for local businesses on Google and then visit those within five miles. Being included in these search results will put your business in front of potential customers when they need it most.
What Is Local SEO?
Local SEO is a type of search engine optimization that focuses on local businesses. Google serves different search results based on the location of a person searching for a particular product or service. The search engines also take into account information found online, including reviews. If you have a business that has positive reviews, this can have a great impact on your local search ranking. It’s also helpful to ask your customers to leave reviews for your business, which will help Google understand how trustworthy you are.
Another way to improve your search engine rankings is to create a localized content marketing plan. You can use Google Keyword Planner to understand what people in your region are searching for. Once you have an idea of what they’re searching for, you can create a website that answers those queries. Your content should be relevant and useful for local customers, and be written in a way that will attract them.