Nobody is interested in dealing with people who are boring and uninteresting. The only way people are going to be able to identify with you is your brand. Your brand dictates and states your area of expertise and understanding.
The need for a personal brand
Be it a better job or a better business prospect, you would want the people that you are meeting to associate you with something that they need on the team. For instance, you would want your potential investor to associate you with the feeling of trust. They wouldn’t want to invest in the business of a person they can not trust or a person they feel is not capable of achieving long-term success.
Building the brand
If you are going to build a brand with the help of a personal branding consultant, make sure that they help you achieve these three things.
1. Recognize your real self
The brand that you are going to be building should be a true reflection of your true self. If your branding service is asking you to mold and shape your real self to please others, then it might not be the best way to go about it. Although this may work in the short-term, but it will end up taking a toll on you in the long run. It is important to remember that people connect with other people. And, if it appears like you are faking your strengths, then people might not want to establish a connect with you. Long story short, building a personal brand is about understanding what you truly are, and then sharing your strengths and weaknesses with the world. Make sure that your personal branding consultant is following the above path and is not asking you to fake it.
2. Speak on a regular basis
Speaking on a regular basis is a must if you are looking forward to building your brand. What this implies is that you should be working with your personal branding consultant on developing your communication skills. It is important that you carve your own style and don’t end up speaking exactly like others. Otherwise, your personal brand will be very difficult to distinguish from others. While speaking it should be apparent that you know what you are talking about. Be prepared to answer questions that will give your audience further insight into the topic.
3. Indulge in writing leadership article
Writing on leadership and other related topics will allow you to establish your credibility as a string brand. Work on this with your personal branding consultant, and make sure that your articles are of value and up to the point. This is a very powerful way of stating that you know what you are stating about.
Building a brand is important, and you can end up building a great brand if you work with a good personal branding consultant. Also, remember to be more open and approachable as a brand, as this will help you build connections better.