Keeping up with the latest trends can be a real challenge for web design companies and web design services. That is why some of the coolest and most innovative website design features described here will be useful, especially in case of business web design. Even though these new trends represent favourable ideas in web designing, designers have their own options to take these ideas with a pinch of salt.
Design in single page
The visitors may feel frustrated to navigate around websites with loads of sections, especially if the content on every other page adds up to merely a few lines of text. Here comes the clever method of single page website design. In this method, a section which has only one page is split horizontally into content areas instead of splitting a section’s content over multiple pages. Through this, users can easily navigate around.
This is a very helpful idea in the web designing world, especially if you read a long blog post or browse a single page design. Sometimes you have to scroll all the way to the top to continue navigating around the site. As people are normally not patient to waste time, they may leave the page without reading. It will affect business websites badly. Fixed navigation bar solves this problem. As it is always accessible on the screen, we can directly reach the main navigation however without scrolling the entire page.
Slow loading screens
Do you want to visit a website which is excruciatingly slow loading? Of course NOT. Nobody in this world, wants a slow loading website. If you make your website visitors wait for pages to load, it will ruin the user experience of a site, but will also affect the efforts of SEO services, especially for business web design. This is because Google Panda takes load speed into consideration when ranking your website. So, if you have to display a long list of content with images, the content should be split across tabbed pages which forces users to click repeatedly for browsing. Lazy loading is another option in which a given number of items are displayed when browsing to the bottom, other new set loads automatically below.
Giant buttons and oversized text
Nowadays, with the increased computer screens and their resolutions, the designers can use more space in web designing. As a result, larger text can be used with more line spacing and increased padding between images. These changes provide the content of the page a chance to breathe that makes the site more inviting by improving readability. Moreover, supersized buttons and call to actions increase conversation rates that are useful for mobiles with smaller screens.
Massive photo background
There is a well-known phrase “a picture tells a thousand words”. This is why many web design companies, especially for business web designing, ditch bland single color or gradient backgrounds with stunning, eye catching photography. The designers have to be careful to keep file sizes to a minimum for fast load times. But, this idea will be extremely effective when the photograph is relevant.
It is the most advanced and useful web design trend experimented by web design services. It is especially good for those who search websites on mobile phones. The evolution of smartphones and 3G technologies make the web content accessible via mobile devices more than ever. With the help of responsive design, the website is able to recognise the size of the screen it is visible. This becomes possible by reducing its width, adapting its layout accordingly, making images smaller and buttons more ergonomic. As a result, we need not host and edit websites anymore.
Parallax scrolling is one of the latest trends applied by web design companies today. It helps to provide a new appearance to fun, inspiring and animated websites. In this method multiple backgrounds which are cleverly overlaid are used to give the impression and depth of the animation when scrolling down a page. Appropriate use of parallax scrolling makes the visit to your website a memorable experience. But, if you use this unnecessary, it may slow down the site.
Before applying any of these advanced web design technologies, you have to keep in mind both the opportunities and risk involved in it.