Do you think there is a difference between someone who is an internet marketer versus being an affiliate marketer?
Many times you will hear the two terms mentioned in somewhat of an inter-related way, but is it proper to do so?
This article will go into the differences and similarities that exist between internet marketing and affiliate marketing.
What Is Internet Marketing?
Internet marketing is the marketing of products and services using the internt as the vehicle to do so.
No matter what kind of marketing you do whether on the internet with a website or in the physical world with a brick and mortar business, it’s still marketing.
Marketing any kind of products and services involves understanding who your target audience is, what motivates them to buy and how to package and position your products in the most appealing way possible to make sales.
Marketers who utilize the internet for the purposes of developing their own brand through the sales of their own products understand the above mentioned facts.
This enables them to tap into the massive profit potential the internet has to offer. Additionally, understanding the fundamentals of marketing does not limit them to one market or niche.
As they cultivate the necessary skills that enable them to profit from the various and ever changing landscape of internet, opportunities for multiple streams of income continue to increase.
So now that we have some idea as to what internet marketing involves, how does it differ from affiliate marketing?
What Affiliate Marketing Is
Affiliate marketing allows individuals the opportunity to earn commissions from the sales of other peoples products and services.
Affiliate marketers do not have to contend with same issues in terms of product creation, niche research and developing marketing messages for the purposes of selling products for someone else.
However, the most profitable affiliate marketers do not blindly promote any products without understanding who the target market for the product is.
There is still a need for research in terms of the language, concerns and desires of the target market.
This is because a profitable affiliate is going to write simple presell content that is designed specifically to put prospects in the right frame of mind, so as to be open to the pitch on the products salespage.
Recommended For Beginners
Beginners new to the internet and marketing are often encourage to start as affiliates so that they can get acclimated to the online sales environment.
The natural progression for most affiliates is to eventually become full fledged internet marketers by creating of their own to sell of which they may or may not wish to utilize the efforts of others (affiliates) to make sales.
Hopefully this article has provided some clarity between internet marketing and affiliate marketing and can help you to make the best decision as to where to get started.