Most people would probably consider themselves techno-savvy. Probably 95% of the whole world knows about the internet and how it has helped everyone in dealing with simple and complex things in their life. As such, most business industries have taken advantage of the World Wide Web and has been using it as one of their important tools in marketing their products ever since.
Internet marketing, web marketing, online marketing, e-Marketing or i-Marketing; different names but same meaning. Many people know what internet marketing is but they have different perceptions and understanding on what really is it. Some people think that it is about selling; others believe that it is recruiting and prospecting while others believe that it is blogging. All of their understanding is true, however, they are just small representation of what web marketing really means.
Internet or online marketing is a system of interacting various web business activities which is designed to plan the product, price, promote and distribute them among the present and potential customers. One of the many benefits that internet marketing has given to people is the fact that their target customers can interact with them and that marketing of their products have reach a global scale. Before, businesses can only cater to the needs of their local customers, but with web marketing, people can order online. With this, a more efficient and practical marketing has evolved.
Web marketing has become the solution to businesses’ profit problem. With this form of marketing, business entities are able to reach different people, expand their brand awareness and gain more customers. All of these can be achieved by using the tools available in online marketing. These are the article marketing, video marketing and website marketing.
Article marketing is a type of internet marketing that involves writing of articles with relevance to the products and services of a company that will pique the interest of the potential customer. Keyword phrases are part of article marketing to make the website of a certain product be seen on top of search engine results page. Being on the top spot is the main goal here as it gives visibility to the product.
On the other hand, video marketing involves using videos to market the product. Videos are used so people will not get bored if they do not want to read and prefer to watch the things that they have searched for in the internet. There are also several softwares which allow people to correspond to customer’s queries about the product in real-time.
The third type, website marketing is said to be the most effective type of online marketing, with SEO or search engine optimization as its most popular approach. SEO screens and fixes error found in the website before it goes live. There are also other approaches in website marketing like link building and viral marketing. These are all effective and efficient; the only thing that has to be done is to know which approach should best fit the needs of the company.