We are in the DIGITAL AGE and it is a known fact that the world has shrunk a big deal due to the immense technological advancement. With the enhancement in technology the business tactics is also facing a sea change in its approach. Success in business asks for effective marketing of the product. Marketing of a firm’s products in pre- internet periods were done by advertising through televisions, news papers, billboards etc., the entry of internet into the world of business has given marketing a new glance. The Internet marketing also known as e-Marketing, i-marketing and online marketing refers to the marketing of products through internet.
The Internet has provided the entrepreneurs with more powerful tools to reach the global audience with greater brunt; one such is the greater capabilities for the distribution of information at the same instant and lower costs of distribution. Online Marketing has the greatest advantage of instantaneous feedback system which is impossible in other modes of marketing. E-marketing also helps in providing jobs as it involves creative and technical aspects of the Internet including design and development of advertisements and sales.
The Internet marketing has connections with many business models. Some of them are Lead based websites gets values by sales leads from its website; e-commerce is a business model where the goods are sold directly or to other business and affiliate marketing is where a product is marketed by another person rather its producer on share basis. Many other business models do exist based on specific need each or the business such as One-to-one approach, Geo targeting, etc,.
I-marketing is composed of different stages in its process of the customer engagement cycle by search engine marketing (SEM), search engine optimization (SEO), banner ads which are published on unambiguous websites.
Any technological innovation has its own pros and cons, so do the search internet marketing also. The major plus of this technology is that, it is very easy on the pocket when compared to other straight methods of marketing which involves big spending. We can reach the international customers through i-marketing as internet is easily accessible throughout the world by everyone. The greatest advantage of internet marketing is that it is available 24×7 and customers will be able to buy or go through the commercial at their expediency. The approach and on the whole efficiency of marketing campaigns depend on business goals and cost volume profit analysis. Internet marketers can measure statistics effortlessly and on a shoestring. Almost all aspects of an Internet marketing campaign can be traced, calculated, and tested. The advertisers can use a range of techniques like pay per impression, pay per play or pay per action. Thus the owners can determine which messages or offerings are more alluring to the viewers. More over the results of campaigns can be calculated and tracked without more ado because online marketing initiatives usually require users to click on an advertisement, visit a website, and perform a targeted action. Such measurement cannot be obtained through billboard advertising. In another form it prevents environment too as usage of papers are reduced as this is electronic form of marketing.
A coin has a second side too, the Internet marketing needs customers to make use of advanced technologies like computers and internet rather than traditional media. Low-speed Internet connections are immense hurdle for e-marketing. From the customer’s perception, the inability of shoppers to have the physical feel like touch, smell, taste or “try on” tangible goods before making an online purchase can be limiting.
These limitations are too timid when compared to the enormous advantages this INTERNET MARKETING has got and so this is definitely a growing trend all set to rule the world of business.
I am Multimedia web/graphic designer based in London, highly skilled in web/graphic designer SEO and SEM [http://www.weboptimizationseo.com] . I work to W3C standards; creating cross platform, fully validating CSS sites that look great and are totally accessible. All of my sites are completely hand-coded.