Information base products like ebooks, CD series, one-on-one coaching, boot camps, seminars, etc. are selling like hotcakes online as more and more people are more than willing to spend their cash to learn new sets of skills or improve their knowledge on certain areas.
If you are an expert on any type of field that you think might interest online users, I highly recommend that you monetize on your knowledge. You can create several information products that you can easily sell online.
Here’s how you can advance in this endeavor:
1. Create a product funnel. If you intend to offer your customer base with numerous information products, you better set up your own product funnel. This will allow you to effectively address the needs and demands of your potential clients based on their skill levels and buying power. Fill your funnel with low-end products that can sell anywhere from $10-$50 (special newsletters, reports, and short ebooks), middle-end products with tag prices of $100-$500 (CD series, MP3s, DVD tutorials, short seminars, etc.) and high-ticket products like one-on-one coaching, advanced coaching programs, boot camps, etc. that can sell for a whopping $2,000 – $12,000.
2. Deliver quality products. You can increase your chances of making a sale if you offer your customers with nothing but the best. Make sure that your products are packed with in-depth and complete information about your chosen topic. Your customers must feel empowered or well-informed the moment they read or hear the content of your offerings. Remember, if you can give these people their money’s worth, you can be assured that they will come back for more.
3. Establish your expertise online. Nobody will possibly buy from you if you are not regarded as an expert on your chosen niche. Create a lasting mark online by sharing a piece of your expertise using content base marketing solutions like forum posting, blogging, ezine publishing, and article marketing. Strive to help online users by offering them recommendations or solutions to their pressing issues and by answering their most frequent questions.
4. Advertise your products online. Create a serious noise online for your products by marketing them using all cost-effective and efficient marketing tools. You can promote them on blogs and forums that are frequented by your potential clients. You can also promote them using search engine marketing, email marketing, banner ads, etc.