Brand Advocates, Brand Ambassadors, and Influencers are popular these days. These words are conversely used but you must know that aside from their spellings, they have a lot of differences in the influence and industry they are in. What are their cons and pros if they are being used what can they do for a brand in order for them to get paid? These are the insights you will find in this article. Let’s break them down more further:
Influencers? Simple! They are those people who have influence. They have their own different standards, own diameter of influence and own topics of interest. Their reach can be vast or compact but 100% sure you get your investments returned more than 100%, that is just because of their “influence.” They might work with you or not, but still, they can have the ability to influence their audience about your brand, why? Because they are one of your customers! Celebrities like the Kardashians, Selena Gomez, etc. are one of those historically most visible and powerful influencers, specifically in the fashion industry. But today, bloggers are some of the most influential people. Their status celebrity from web-only status.
They are also like influencers, but they were hired by brands for a long-term relationship, they are the face of the company or organization they are in. Influencers are only capable for short-term campaigns. Unlike influencers, brand ambassadors were given the deep knowledge about the brand and they are proud and loud with their ambassadorship across their channels. They are the experts that relate to the brand, its product, and services. Those spokespeople who are working outside the organization are also considered as Brand Ambassadors and any celebrities or influencers under contract with a brand is a Brand Ambassador.
They are your most faithful and intense customer. They can be your partners, shareholders, and your employees. They are those people who talk about their experiences and satisfaction with your brand or products and of course, it is always free, Those customers who are leaving and posting feedback on your comment sections or review section are the Brand Advocates, They can also be influencers, by influencing their co-consumers regarding your product.
Still, the ways in which all of those different categories are tracked and managed, are congruent. This is precisely why people are much convinced that the future of marketing is a flexible and effective platform that could deliver all the tools that companies need to manage and optimize varieties of campaigns.
Influencer Marketing is essential for the brands’ marketing as influencers are crucial in driving engagements and recruiting new audiences. The first step in Influencer selection is to understand the major differences of these categories for your brand. On the other hand, brands must develop a narrowed strategy and objectives for their campaign, in order to determine and select the right and effective influencer for your brand.