If you are like many small business owners, you may think branding is only for larger companies. But the fact is, a strong memorable brand can become the heart and soul of your business. But what is a ‘Brand’ really? Your brand is a combination of your business’s name, logo and livery design, and the personality of you and your business. Having a strong brand can help you and your business stand out from everybody else in your market.
When you own any business, your branding will help you position yourself and become successful more quickly than a company without one. If your business doesn’t have a memorable brand, you can find yourself unidentifiable by your customers and you’ll rarely be remembered just by your name when it comes time for a customer to buy.
3 Simple Tips for Creating A Memorable Business Brand
1. Building a memorable brand starts by creating a great, catchy name for your business. Try to develop a name that tells people what you do and is easy to remember. Look forward 10 years to the time when you want to sell your business. If your business has a good name that people can identify with, it’s going to be much easier to transfer over to a new owner. You’re looking for a name that helps you stand out from your local and regional competitors, so you don’t blend in with every other advertising message.
2. When it comes to your Logo and Design, here are two main concepts to consider when building a brand. You can choose from either text-based or symbol-based, or even use a combination of the two. Symbols are a lot easier to remember than words, so on balance this is a better option. Find a graphic designer who comes recommended by people you trust, and who can translate the personality of both you and your business into a design you like.
3. Since your brand reflects your business’s unique personality, it is often the only thing that makes your company stand out in a crowded market. If you put yourself out there and you have a friendly personality, it’s going to help people see you and your brand in a positive light.
Building And Expanding Your Brand
So you’ve created a name for yourself, a design people can identify immediately, and a personality everyone is attracted to. Now that you have accomplished building a brand, it is time to scale up and expand. Creating a social media account is a great way for you to build authority.
You can better connect with your customers through the Internet as well as provide discounts and advice to those interested in your services. To expand your brand even more, you will need to find out exactly what it is that attracts people to your brand and how you can expand on it.The goal is to be a brand well-known for its many different positive attributes. Building a brand takes time, but with persistence and effort, your brand can become one of the most valuable assets you own.
Creating a memorable brand is only one of the important jobs when you are building a successful business. Using an email marketing strategy that’s been proven to work for other businesses similar to yours is an even faster way you can grow your sales without a lot of expense. Learn more about using email marketing to grow your business at