Here is an easy to follow 7 step guide to marketing yourself in a job market downturn.
With a job offer often attracting circa 1000 resumes you are facing tremendous competition. Marketing is what you do, what you are good at! So, when writing your Resume it pays to use your own expertise and follow YOUR industry’s tried and trusted 7P Marketing Strategy.
Step 1: Product – Your Value proposition
Make a compelling value proposition. Your target market needs to know the benefits you can take to the table will match their needs. For best results research their market, learn what they need, and weave into your resume just sufficient information to entice the reader to want to learn more about you at interview. For example, name the products and brands you have promoted, make clear the ROI generated from marketing campaigns.
Step 2: Price – Have Realistic Salary Expectations
Are your salary expectations realistic and in tune with the current market? Sometimes, it is worth being prepared to review and renegotiate your remuneration package in order to be competitive and survive in a market downturn.
Step 3 – Promotion – Your resume is your marketing tool
Design a Resume to reflect your professional skills. Your marketing materials – in this case – is your Resume! A well written Resume – pitched perfectly at the right executive-level – is essential. Differentiate yourself by being achievement orientated. Showcase your quantifiable results – directly linked to the skills sought by your target audience.
Step 4 – Place – Market analysis
Blasting your resume out to all and sundry can be like talking to the air as there are millions and most get discarded. For best results you need to research the jobs market and focus your efforts towards a specific job, company, market, industry.
Step 5 – Packaging – Visual Presentation is Key
A great Resume has to be pleasing to the eye to stimulate interest. Most marketing jobs require someone with a proven ability to create and adapt marketing materials, including print and web. It follows that as your marketing collateral your Resume illustrates your capability in this area and has to be outstandingly attractive with a unique design and professional presentation
Step 6 Position – Target your job market
Research the job market to learn what employers are looking for in a Marketing professional. Read on- and off-line advertisements for ‘in’ terminology. Research LinkedIn’s job pages! Draw up a short list of, and tailor your Resume towards what the industry is seeking in a Marketing Executive.
Step 7 – People – First impressions are important
Success comes to those who build a market presence! Generate attention by growing your network within your industry. Use social media – LinkedIn, Facebook, Twitter – to keep up to date and build relationships with your colleagues, friends, and other contacts. They can be a rich source of information on the jobs market, and on LinkedIn you can become a ‘subject matter expert’ – a valuable information resource to others – encouraging reciprocity.