One of the most important components of your home business’s success is marketing. If you don’t promote your business, no one will ever know about it. You can’t make money if no one knows you exist.
You have to get the word out about your business and there are several ways to do that in an inexpensive way.
Social Media
Sign up for and participate in social media networks where your audience hangs out. Comment on questions, offer your help freely, and let your profile speak for itself. Don’t try to connect one-on-one with people until you’ve built a relationship with them.
Blogging
One of the best ways you can promote your business is through blogging. Blogging keeps your website active. You can blog about many things that will attract your audience. The keywords in your blog, the title, and the subject matter help search engines send people to your information.
PPC
Pay-per-click advertising means you create an advertisement, usually an image and some words, based on the rules of the platform. You then pick the audience you want to view the advertisement, and then you only pay if someone clicks through your advertisement.
Email Marketing
Another way that is very effective to get the word out about your business is to create a free report or give away something of value to people who are your target audience, in exchange for an email address. Using that email address, you can market to them one-on-one the products and services that you represent.
Affiliate Marketing
You can get other people to help you market your products or services by setting up an affiliate program. This is a program where you use software to help keep track of sales made by other people of your product or service. You can use aMember.com or E-junkie.com depending on your budget and needs.
Your Website
One of the first thing you should do is create a website with a blog. Your website is your home on the internet and where all content, all marketing, and all promotion should start.
Listing Services
Depending upon your business type, you can join listing services to help people learn about your business. Double check the service to ensure it’s really a viable service. Check stats, and cancel anything that isn’t working.
Hand Out Business Cards
Don’t forget this tried-and-true way of doing business. Give them to people you meet at in-person events, and if you have products you send through the mail, include one.
Every successful entrepreneur has made mistakes in their business at some time or another. It’s all part of the learning process. Although mistakes are going to happen, you can avoid a number of common business mistakes. Download my free checklist, The 10 Most Common Business Mistakes at
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