“The only way to win at content marketing is for the reader to say, ‘This was written specifically for me’ – Jamie Turner.”
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and ultimately to drive profitable customer action.
Content can be in the form of articles, videos, newsletters, podcasts and more. Ideally you should stick to marketing one or two types of content until you are seeing consistent results with them.
I’m here to share with you the 6 stages to marketing your content successfully.
Stage 1 – Know the purpose of producing a specific piece of content. Do you want to build up your brand as a business? Do you want to gain leads and subscribers? Do you want to make sales? Or do you want to connect with people? Knowing the purpose of your content means that you know the desired outcome, and you will produce the content in such a way that will give you that outcome.
Stage 2 – Identify who you are speaking to with your content. Who are you targeting? Where do they hang out? What do they want? How can you provide a solution to them? Finding out the answers to these questions is essential in order to attract the right type of people to your content. Then you can produce relevant content that people are actually interested in and resonate with.
“If you’re marketing to everybody, you’re marketing to nobody.”
Stage 3 – Plan your content. Planning and researching what you are going to write for your content is very useful if you want to produce quality and engaging content. What I like to do when planning my articles, is to search similar content on Google so that I can understand the similarities and differences when writing my articles.
Stage 4 – Provide a Call to Action (CTA). In marketing CTA is an instruction to the audience to provoke an immediate response that is usually given at the end of a piece of content. Including a call to action in your content will make sure that the reader is not left with nothing at the end of the content, and instead they can proceed with a follow-up action, which is related to the purpose of your content.
Stage 5 – Market your Content. Producing quality content is one thing, but marketing it and getting people to notice it is another thing. There are many different ways of marketing your content. One way is to use Search Engine Optimisation (SEO). SEO is used to improve your rank in the search engine results such as Google. Including specific keywords in your content will help you rank better on the search engines when people search those keywords. Other ways of marketing your content include: Social Media, Email Marketing, Pay-per click (PPC) and Paid Ads.
Stage 6 – Evaluate your Content. The final stage is to evaluate your content to understand which content is producing results and which isn’t. From there you can apply more of what works, and less of what doesn’t work.
Make sure that you grasp these 6 stages to ensure that you Succeed With Content Marketing:
1. Know the Purpose of the Content
2. Identify your Audience
3. Plan your Content
4. Provide a Call to Action
5. Market your Content
6. Evaluate your Content