Marketing is a top priority for most companies because without it, they would be unknown. Companies spend years trying to come up with the magic marketing formula. Unfortunately, many of them never find it, leaving them struggling to survive from one year to the next. But, what if there was a surefire marketing process? Steps that could be followed repeatedly, yielding positive results each time.
Unfortunately, there is no magic marketing formula or everyone would be successful. However, there are marketing fundamentals that companies can follow to continuously improve results. In fact, three steps should be followed with every marketing undertaking. Whether marketing a business online or offline, these steps will yield positive results.
The Three Key Marketing Steps
The first step is to establish goals for marketing campaigns. Sounds simple, we know, but far too many companies overlook this step. A goal is not a distant possibility, it is something to be attained through marketing efforts. Each marketing initiative represents a small step toward the overall goal and itself is a mini-goal. For example, publishing articles or a video on a topic related to the company positions the organization as an authoritative source. Identifying the ideal customer is a part of this process. Marketers must establish whom the ideal customers are and what they need to know, then use marketing to speak to them directly.
Establishing a marketing strategy is the next step. No matter what type of marketing is performed, each effort is merely a channel and not all channels are equally effective. In the online world alone, there are numerous channels including Facebook, Twitter, Google+, and LinkedIn. Knowing the ideal customer also comes in handy during this phase because it narrows the field. By identifying the demographic of the customer base, marketing representatives can then focus marketing efforts on places these individuals frequent.
The last step is perhaps the most neglected but it is also extremely important. Anything that receives company money, time, or resources must be measured. In addition, it should be tied to a goal in an effort to hold it accountable for achieving something. Online marketing efforts must be measured just like companies measure offline efforts. Though each endeavor may not generate revenue directly, it should be relatable to a goal established during the first step.
Fatal Mistakes Companies Make When Performing Strategic Internet Marketing
When companies carry out online marketing efforts, they often view them as once and done. Every step in the process should be calculated and lead to the final goal. The process should resemble a funnel, which each goal smaller than the last. A marketing strategy should include correct tools, which should move the customer deeper into the funnel.
Measuring online marketing success is more than establishing a Google Analytics account. Companies must establish their marketing goals and construct their campaigns within this tool so they can use Analytics rather than merely getting information from it. Improvement becomes much easier when the company knows how it is doing, making the establishment of metrics essential for achieving success.
Gill-Media.com specializes in helping business owners develop strategic Internet marketing plans that are beneficial for their specific niche. If you would like help developing your own strategic Internet marketing plan, our team will work hard to help you achieve the results you have been waiting to see. For more information, visit our website today!