Internet marketing, also known as online or inbound marketing, is how many businesses reach new prospects and stay connected with their current customers. By using the Internet (and its ancillary branches, such as email and social media) to market their business, they are able to get their message out to people across the globe in a fraction of the time it would take using more “traditional” methods. Because people are increasingly spending a lot of their time online, it’s important to know how to use Internet marketing methods in the most effective way possible. Here are some tips and techniques you can use to take full advantage of this type of marketing.
TIPS AND TECHNIQUES FOR INTERNET MARKETING SUCCESS
Social Media Marketing
One thing people have always had in common is the desire to stay connected. Today, tools such as Facebook, Twitter, and LinkedIn allow people to connect immediately with friends and family as well as the world at large. Social media marketing is very important for businesses because it helps them nurture their current customer base while also giving them the opportunity to make contact with new customers.
Whether you want to leverage your online presence on Facebook, Twitter, Instagram, or any of the many social media platforms out there, the aim is the same: giving your customers the chance to connect with your business on a more personalized level via a two-way interaction. You may utilize your social media accounts to promote your business,; however, your primary goal should be to establish a conversation with customers and prospects to find out how you can better solve their problems and deliver what they are looking for. Professional internet marketers agree that selling on these platforms should be minimized; the focus is on engagement, creating interest and curiosity. Continual and overused sales pitches will likely have the reverse effect, and posts will be ignored.
Similar to social media marketing is mobile marketing. More often than not, your customers and prospects will be connecting with your business through their smartphones or tablets instead of their computers. It is much easier to check websites or social media on the go rather than to sit down at a computer, so it is essential your marketing approach is mobile-friendly. This means having your website transferrable from desktop to mobile without glitches, as well as utilizing apps or creating your own. Internet advertising also includes banner ads on relevant websites and SMS (short message service),or text message marketing. In the case of text messaging, the protocol requirement is for customers to opt in to an automated system by texting a reply or shortcode. Once the customer has opted in, text message specials or important product and service updates are welcomed.
SEO (Search Engine Optimization) Marketing – Visibility Marketing
When a person is looking online for something similar to fit their needs, they enter search terms in a search engine, such as Google, Yahoo, or Bing. If your website or page isn’t optimized for search engines, your page ranking may be so low that no one will find you – or you may not even show up at all! In order to be “found”, your website needs to be visible to all of the major search engines. The way you make this happen is by SEO marketing, which utilizes specific tools (such as keywords, link building, and relevant content, to name just a few) to increase visibility and elevate page ranking. At 1st Straw, we refer to SEO as “visibility marketing”, because every technique used is designed to make your website more visible to search engines. Improving your SEO marketing strategies will help get your business at the top of the search list instead of lost in all the other website links. Do this by thinking about what customers will search for instead of using typical words and phrases. The key to great SEO marketing is to think like a customer, and to create your keywords, build your links, and craft your content accordingly.
For many of us, our first thought at the words “email marketing” brings to mind the annoying “junk” or “spam” messages that land in our inbox each day. This is a prime example of email marketing done wrong. The purpose of email marketing is to maintain contact with your customers and prospects. Effectively done, it can be a powerful tool to generate more leads for your business.
You’ll want to design your email content to be compelling and relevant to your recipients. You can craft an online newsletter that’s distributed on a regular basis (e.g., monthly or semi-monthly). A successful email campaign has a clear objective, includes an “opt in” technique, and gets through the junk/spam filters so that it can actually be read. Be sure to use an email marketing provider that allows you to track your results so that you know who is opening your email and clicking through to your website or other links.
Internet marketing is a significant marketing channel that can reap measurable results. Use these strategies to step up your inbound marketing game and improve your online presence. The end result is more leads to convert into sales!