Viral means something infectious, spreading like a virus. So viral marketing refers to something happening automatically, a process that is unstoppable replicating itself. When your marketing campaign is just properly set up and induced, it will start rolling as a snowball, spreading like an infectious disease.
Imagine your customers being so excited about the product or service they bought from you, that they can’t help to tell their neighbor, telling the next, telling the next to buy from you too. You are getting totally free advertising. And that is what viral marketing is all about: word-of-mouth marketing!
There are many different techniques for marketing online, but viral marketing is one of the cheapest and most effective. Every marketer may dream about that scenario, where the customers are doing all the advertising for free. But do you know how to get the process started? I am going to point out some of the best methods to make your marketing viral.
One of the best tried and proven methods to make your marketing viral is Affiliate Marketing. Every time you have a new referral to join a program under you, it will increase the workforce in your business. Every time your associates replicate the process and sponsor some new associates, it will build your team of co-workers to get the marketing work done for you. The more successful you are in affiliate marketing, the more it’s going to be a viral affiliate marketing. Success is a viral process of building your downline.
Another thing you can’t do without is Building your List of opt-in prospects. The money is in the list, as you know. If you are smart and working as a pro, you will set up a form on your website and elsewhere to automate the whole process of lead generation. And you’ll need an auto responder to follow up with your contacts.
Traffic Generation is also a must for doing business online. Without a lot of visitors to your site there will be no sales. Without buying customers there is no business at all. Traffic is generated naturally via the search engines or via your own advertising. If you are working smart, you may even get a lot of viral traffic, using some of the traffic generation programs available.
At the beginning, when you are not getting organic SE-traffic, you can’t survive online without Advertising. You’ll need to promote your business every day and everywhere. Fortunately there is a lot of free advertising tools available. In some programs you may send out your ads via email, in other program you can create an advert for showing up on the internet.
If you cannot wait for the results of your viral affiliate marketing, you may want to look at some advanced marketing tools (software) to speed up the whole process. On my blog I have recently written a review of this subject.
The Rev. Viggo Joergensen is running a Consultancy for Home Business People. Go visit our Affiliate Marketing Guide, if you are looking for a better living. Go read MyViralSurfer Review, if you want a viral affiliate marketing.