Branding is not just for the big companies, small and medium sized businesses can also get the boost from fine crafted brands. Thanks to the internet you can easily find the company that is a perfect match for your business. Here I will share some useful info on how to find that perfect branding agency for your business.
Set a budget
At first you have to set a budget for your branding. For this try to determine the value of your business before branding and then what it would be after the overhaul branding process. Set how much money you would like to invest a year and then also break it down to how much every month you should spend. Try asking your friends about how much they have spent in branding their businesses.
Set some financial goals
Goals are important before trying to brand your business. Set figures in sales as target, set number of traffic that your website will receive with branding. Do you want to increase sales, brand reach or both through the branding process, write it down on your document.
Search on the internet for branding agencies
Most of the professional branding agencies can be found through the internet. Instead of searching for “Branding Agency” search for a detailed term like “Branding Agency Dhaka” or “Branding Service for Lawyers” etc. Go through each of these company websites and write them down in your note pad. Give them a star rating according to the first impression you got by viewing their website. The website will tell everything about that agency.
Stalk these branding agencies on the internet
Now that you made your initial selection, stalk them on social media and try to figure out who they are, where they from and how they work. A branding agencies Facebook page will tell you how they deal with people. Their social media presence will tell you how they handle their own branding. Do they have good meaningful logos? Do they take care of their websites? Do the owners of that company can be found online?
Look at their portfolio and ask them for a quote
Every branding agency must have at least one or two portfolio examples. Better if they have a detailed page with a case study. Look at those works and browse the live websites. Make sure they are real, and the clients can also be found on the internet. Make sure the testimonials (video) are real. Once you are happy ask them for a quote, don’t just ask them a price first. Tell them about your business and ask them how they can come up with a strategy. Now here is another test, professional branding agencies will come up with the first response within 2 days.
Ask them questions about what’s included
Does the branding agency will create a logo or a complete brand identity? Do they offer offline marketing designs like business cards and brochure? Do they take care of online advertisements like Facebook and Google ads? Do they manage social media accounts? Ask what’s included in your package.
Other ways to find branding agency/branding consultant
Local classified ads, seminars, friend of friend, newspaper ads are some of the well known sources of finding good people. When you find one, see if they can be found online. If not, then ask them if they can be found using their street address/ office? This is important because this agency/person will be responsible to create visibility for your business.
So these were some useful info on how to find that perfect branding agency for your business. I hope you enjoyed, thank you.
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