The Importance of Updating Your Website for COVID-19

Whether you’re hosting a webinar, giving away a special report, selling a program, or presenting a video series, a landing page inspires your visitors to participate in some way.

Creating a crisis response landing page is a bit different because you’re not trying to convert leads into sales-you’re trying to communicate serious messaging to your customers.

Why should you put up a separate crisis-related page? Your visitors are looking for reassurance and resources, whether it’s around health precautions you’re taking to prevent the spread of coronavirus or changes to your opening hours. It’s important for your small business to have a crisis response plan, and a big part of that is messaging.

Such as coffee chain JJ Bean talking about their gradual reopening.

What Is a Landing Page?

It’s simply a website page, but it often looks different from your typical website. It has a primary focus-a single “call to action” or focused objective that you want your visitors to pay attention to.

It’s all about keeping the visitor focused on that main objective: your response to COVID-19.

The Dos & Don’ts of Creating a COVID-19 Landing Page

Click-through website pages are designed to convince the visitor to click through to another page.

This is often done on an eCommerce site, where a marketing campaign will send people to a click-through website pages and provide engaging details about a specific program, product or service. There will be a button that will lead people to buy whatever you’re selling.

If you have a call to action on your COVID-19 response landing page, make sure it’s sensitive and relevant. For example, if you provide counselling services or sell wellness-related items consumers are looking for during this time, it’s fine to show people how to access your offerings.

For example, The Broken Whisk Restaurant has a COVID-19 landing page letting people know about their Heat and Serve Meal Program offered while closed.

However, if your small business sells completely unrelated items, don’t clutter your informational website pages with them. The rest of your website can do that; save your COVID-19 landing page for informational purposes. This communication is part of your pandemic response plan, not a sales pitch.

The same goes for lead generation. Marketers use lead generation website pages to capture the name, email address and perhaps other info (like a phone number or occupation) to enter it into a database list, which is stored in a newsletter platform service.

Then, that database list can be used to follow up with people who signed up, either through an autoresponder series, promotional campaign or other newsletter sendout.

You’ll want to avoid having a signup form on your COVID-19 response landing page. Even if you have coronavirus-specific resources to share, now’s not the time to be trying to grab leads from a page like this.

The BC Chamber of Commerce has a page of resources for businesses affected by COVID-19.

6 Ways to Build an Optimal Coronavirus Landing Page

It’s not as simple as putting up a page on your website and waiting for traffic to flow in (just like the rest of your website)!

Here are five ways to design an experience that will resonate with your visitors:

Start with a clean design. This page of your website should be simple and focused. Website pages with balanced “white space” make it easier for visitors to focus on your coronavirus messaging.

Add a descriptive headline. Simply putting “Resources” is not compelling. Something like “How We’re Responding to the Pandemic” or “COVID-19 Resources for Our Clients” will capture people’s attention.
Add images. Maybe not a close-up of the virus itself, which we tend to see on a lot of news sites! Pics of your store or restaurant staff, an image of the outdoors if it’s relevant to your small business… use your imagination.
Be empathetic. Be clear on why your visitor is on this page to begin with and ensure you are addressing their current needs, challenges and even fears. Show you empathize with those needs and demonstrate they are in the right place.
Keep it simple. In this case, less is more. Don’t add extra links, wording or visuals that distract your visitors. The whole point of this separate page is to keep viewers focused on the message.
Format your text. This is especially true if you have a lot of copy. Bold headers, make certain text stand out in italics and add colour to make your page more dynamic.
This is a challenging time for small businesses and customers alike. The more information and peace of mind you can provide your website visitors the better. By creating a pandemic response plan and a separate coronavirus landing page, it shows you’re thinking of-and care about-your customers.

If you are needing to create a landing page specific for what your site visitors need from you right now, reach out, we’re here to help.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.
trading-bot
456vv
johannanordstrom
profurl
intworth
mobilespub
internetlinkage
lifeissues
duan
mycca
beaversden-general-media
datapointmedia
cajalcienciaycultura
informationarbitrage
motordoctor
courthousedogs
dohy8sp8i3s5p
topsportsbetting
yhcdn
mowasalat
avc-ch
2expertsdesign
cerisier
the-dove-inn
ignite360
construction
rongchang
caritas
titansrage
nandemo-cashless
allowance
belchen-seilbahn
gan12
levi
wikifur
pennbpc
npcqic
laviedunpanda
wptvdocs
mischia
trlhxg
yakinproject
tarabusk
outsmart
wnreg
karmacarons
worldbirds
dasblaueland
hot-cleansing
bioimages
vcsnet
ileasproceq
hostbillo
xn--eqrt2ggzgo3cqt3bgko
gdglyt
postini
introtodeeplearning
tasksquare
pertsyvr
absa
rzcarwash
myersholum
roconnoisseur
nowdo
agire
firspacsou
lamsaogio
kaabootexas
oncas777
spinia
helloacasa
ncpr
tecnoweb
returntosport
linkeospacecoast
cotrum
viagallery
bootwp
jaguartiresource
tdn
katnevin
kiwicards
aifiniti
paywow
runnerslab
poojaescorts
mwasil
tracksofinternet
wxdahang
ecolomique
future-internet
adventintimates
whtthefsck
freewindows10
bombinate
casalelang
chinazhengshun
fenetrea
wonderlictest
letaohuo
janvan
kundfilcade
nakamichusa
awsopensourceblog
laktosefreie-schokolade-kaufen
yourwebapp
cesar-conference
awsdeeplens
fabiancz
hanleyfunerals
oberschwabenklinik
hrgcatering
getreidemuehlen
wpgranollers
dntd
rk
lggxct
themisforlag
posterlounge
youngfashionstore
flatness-soratemplates
skiandfly
doballwin
staffmanagement
kioware
designverign
rock-madrid
biharwebsolutions
assware
just-an-entity
kjbdumpsterrental
celebrents
javatv
proletaren
viagraeuw
elementmom
medicalreferral
d1vo51ubqkiilx
impotsurlerevenu
marshinsoftware
thestartv
52jiedu
trailerparts
aidel
galoolmedia
shatteredsun
cmts
iwin58
stoerebinken
forum64
suri-tec
aq-greentec
paastolupa
greymattermedia
elidupuis
harbourcapital
wwwstranky
megelisephotography
godrejsecure
upcomingtechno
comnstay
brodatsbarcelona
habitaware
menuresult
malatyaescortevi
4684
thermalid
barbosa-fluid-demo
hcplzen
kennithleung
garganeyconsulting
vost
aws-opshub
dynmeth
ronsdalepress
elevationheadwear
koami
vapexpo-france
xn--o39a98yzhct0l
fundacionlilly
busayari
remore
srdas
heilog
cecouncil
hotelinagistri
cg49
ebla
worldaffairs-tech
chemetal
nrusinghtech
alsat7
sevenrabbits
ledermann-zeitgeist
cosmeticinsure
byfordphotos
barlaunch
etipbioenergy
noerw
tnt
rgvwebpro
mincom
brittskis
vdwdesign
compnot
carterasfashion
iwant-in
forumotion
e100
thoitrangaodoi
swatitravel
o18
sarkariwarkari
pwabuilder
shiojapaneserestaurant
highend
ssdzxx
weisuonan
nbu
framework-templates
minibooths
rn-kaufdown
shopware-seo-kurs
visitpinedale
rothbury
dasis
greyzeddemo
wschh
global-regulation
beautyfeatures
i-kan
xurls
fabrice
championenergyservices
japanasiagroup
holawod
cyber
katiesheedy
voxara
metrocinema
3omarcultures
monic
drivup
conceptualfinearts
shouttolearn
teamcreations
emcoporolinenkids
mybatteriesshop
juniperoutdoor
shine
pottersys
venacity
sirtaptap
dhpb-smile
bytesmanager
selectivemomentsintime
ilbqy6
ike
wxchjm
haoweili
thenewscrux
bakkerijmuseum
liangyi360
213
it-dokk
shguier
readywillingable
shawnsandy
lbw-ladenbau
colorawesome
sheridansac
conector
dhvs6pbgc0r1n
gdpalmer
mysomekindofbliss
rdv-sante
estantemagica
hon-yaks
fellfredapenhifast
w2tscroller
lesoubao
spades-game
hg3c
veryeasy
bdoga
bucosupport
deardaddy
wealthbuildershq
j2groupmalta
structuredpieces
reducerazi
gtranslate
helibox
tailsuppawsdownrescue
entremets-toulouse
picpub
natcap
angularbasics
dbdongfanggufen
8dream
trandangan
gerritforge
vieille-charite-marseille
rabbitprogram
kuzmanov
nofluxo
rebelvirtual
massagemetro
j–x
4countiesrecovery
rshost
gobet
ericcastanos
krupkafotos
simwebsite
cba
fgokdmund
serendipitycorner
ecoxswains
borgautomotive
findlay
aboutlearning
virtualcloud
verney-carron
alexkatz
hutbephotsach
otpaysbasque
coin
kwiaciarniakalina
humantechnology
emma
airsuspensionproduct
offerstoall
sanijura
mr
charleskeithsays
ci
asaqs
bioatlantis
tianyant
spothistory
datasite1
zhishangez
ronakganatra
w2tlogbook
venn
d1awsstatic