The importance of ‘Business Growth’ differs from company to company, some companies focus on sale while other believe in Brand Awareness. Focusing on Brand Awareness is always a long term solution for Business Sustenance and Reputation.
When we talk about Brand Awareness, we should make sure we know what we want to impel to our Target Audience. Talking about Brand Promotions & Brand Awareness, Public Relations is a proven way to make a Brand go Viral.
A Public Relations strategy is carefully considered and strategically created to communicate the right message to the right audience in the right way.
In today’s world, publicity is everything. If you own a company, you should have a Big vision to accomplish and a PR Agency who could understand your Vision to act upon.
PR builds strategies on how to perform effectively and efficiently in promoting a Brand, establish their target market, work on different news angles, to create a story that convince media to cover and attract the attention of Target Audiences.
PR encompasses several Branding activities that are designed to improve relationships with audiences that matter to Business Growth and Success.
Richard Branson, who is a famous business magnate, investor and philanthropist has once said, “Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.”
Thus PR is always result-oriented and a winning throw, if your agency understands your company’s key message and of course the Market Analysis.
The reasons why we should believe in the power of Public Relations:
Public Relations can be proved as a good investment in terms of ROI, and then other marketing tools. If PR campaign is managed well it can create three times as many leads through its specialty of content marketing and Media Relations.
By promoting, engaging content, a brand gets recognized as a market leader along with the effective use of PR tools like opinion pieces and expert views, they position company’s spokespeople as experts in their fields, bringing attention towards the brand.
Increased visibility through blog posts, radio spots, articles, interviews and editorials makes target market more aware and allows a brand to showcase its importance. Public Relations influences the opinion of target market, and can reach towards your audiences using voices they trust, with a careful selection of influencers based on your brand image. From Media Exposure to events, to websites and social media channels, PR gets your brand as close to your audience as possible.
PR agencies, as opposed to advertising agencies, promote companies or individuals via editorial coverage. This is known as “earned” or “free” media i.e. stories appearing on websites, newspapers, magazines and TV programs are more influential and effective as compared to “paid media” or advertisements.
PR agencies and advertising agencies share the same goals; promoting clients in all possible dimensions. But the strategy differs as PR plays with their skills and Innovative Strategies whereas, Advertising is a paid source. When a company advertises, people are assured they will speak well about themselves. But when a company goes for PR Activities, media speaks about the company, thus PR is like making someone talk good about your company.
The person responsible for PR, executes various methods to attract the attention and interest so as to develop positive expectations in the minds of the public. In turn, this method and skill of creating and maintaining brand loyalty with PR methods is “a perfect marketing storm,” This tells how PR management carefully seeks to support a brand’s identity in the hearts and minds of consumers.
Public Relations have been considered a vital component for building brand value, maintaining brand vitality and establishing brand credibility. According to a survey, more than 100 brand managers, provide new evidence that Public Relations is a valued marketing partner in building Brand Equity.
PR is authentic & relationship based; PR profession is best equipped to help brands to navigate the evolving digital world of consumer influence with its creative tools of content marketing.