Online business marketing is your business path to the internet medium. Here I’m going to focus on the major marketing methods, and give you the information you need. After this article, you’ll have a greater understanding of the online marketing world.
1. Article marketing
Article marketing is the method of marketing by using content. You get the visitors’ attention and trust by providing them valuable content, and by being helpful. You also need to learn SEO (Search Engine Optimization) to learn how to get your articles a good place in the search results.
To use article marketing to your advantage all you need to Write articles, and upload it to various article directories. However, your article must be unique, interesting, helpful, and relevant to your business field; otherwise no one will read them.
And how does it promote your business? You simply add a description of your business at the bottom of each article, with a phone number. An even better solution is to create your own website, and link to it from each article.
One major problem of article marketing is that it’s either time-consuming, or money-consuming. You can do it yourself without spending a dime, but you will have to invest a lot of time. On the other hand, you can hire someone to write for you, but a good write doesn’t come cheap. So it would be wise to check the rest of the following methods.
2. PPC (Pay Per Click)
PPC marketing is a method of marketing by using PPC ad services. These kind of ad services charges you a small fee every time a user clicks on one of your ads. The most famous PPC ad service is Google AdWords, which is what I recommend you use.
Starting a PPC campaign is a simple process. All you need is to sign up to Google AdWords, and you’ll have a step by step instruction from there. However, setting up a successful campaign is the big issue.
For a successful PPC campaign, you need the right keyword phrases, a great ad, and a great landing page. What is a landing page? This is the page your visitors will get to after clicking your ad. You need to use a landing page if you don’t have your own website. Make sure to learn about all this, especially about landing pages (and Google policy regarding the landing page).
3. Forum marketing
Forum marketing is the method of marketing through online forums posts. No, you don’t spam! You sign up to a forum with the same topic as your business, and offer your insights (help, suggestion, views). Don’t mention your website anywhere besides your forum signature.
Like article marketing, this method can be either money-consuming or time-consuming. This method, however, is much more simple, and you won’t have to spend too much time with it.
4. Social marketing
Social marketing is the method of marketing through the social media (Facebook, twitter, Google+, LinkedIn and more). With the current success of the social media, there is a good chance you’ll find many potential customers there.
All you need to do is to set up a profile for your business on one or more of the social media websites, and promote the profile inside social media groups.
5. Email marketing
Email marketing is the method of marketing by sending emails. Like forum marketing, you don’t spam! You first get the approval of the user, and only then you should send anything. With spamming, you might get a few sales, but you will lose many customers. Email marketing is a great method if you want to preserve your client.
Now it’s time for you to choose a method, and learn all you can about it. Know that marketing through the internet can be highly beneficial for your business. So don’t stop here! Good luck.
Bonus: online marketing success starts with a great website!
No matter how well you know internet marketing, without a great website your knowledge doesn’t matter much.
SBI is where you’ll learn to create a website people will just love. You will learn everything about how to create an attractive website, and how to get the visitors.