The job of a medical receptionist is an important one; a job that, if performed effectively, will work to enhance your medical practice, increase your patient satisfaction and minimize the stress of unexpected occurrences that daily life at your medical practice can bring. Undoubtedly, the role of a medical receptionist is key to the long-term success of your medical practice, let alone the protection of your own sanity. A question that you should be asking yourself, then, is: how effective is your medical receptionist?
A medical receptionist is only human, so their abilities to perform their jobs effectively can only be based on and limited to the limits of a human being; in other words, physically performing one task at a time. Of course, and qualified medical receptionist must excel at multi-tasking, but in some cases, such as needing to speak with a patient at the front desk, with two lines on hold with a new incoming call and the need to cater to your needs; no medical receptionist can speak with five individuals at the same time.
Of course, this is an obvious observation. However, in order for your medical practice to operate smoothly on a daily basis, these situations where your medical receptionist is overloaded with more tasks than can physically be performed at one time must be kept to a minimum. While there are options to increase the effectiveness of your medical receptionist, there’s one that stands out as a sure fire winner amongst all the rest.
1) You could hire an additional front desk receptionist. For some medical practices, this may be a viable option. However, with the significant costs involved not only in the additional monthly payroll, but in the training and the degraded performance of your primary medical receptionist during the training period, this option would have to be weighed out based on whether it would be a sound financial investment in the long run to acquire another front desk receptionist.
2) You could stop accepting new patients. This option is chosen by many medical practices that have enough of a regular client base where the financial bottom line will not be affected in the long run. While preventing new patients from obtaining services from you may increase the effectiveness of your medical receptionist, it may ultimately negatively affect your bottom line in the long run. Keeping pace with your current patient list while accepting new patients will help your medical practice to grow; though some doctors would simply prefer to work with a smaller number of regular patients for a variety of reasons.
3) You could hire a virtual receptionist. Hiring a virtual receptionist is a new idea to many doctors, but this method is proven to improve the overall performance of their medical practices. When hiring addition front desk staff is not an option for financial reasons and you really don’t want to limit your ability to take on new patients; a virtual medical receptionist could help take some of the excess workload off from your primary front desk receptionist while being much more affordable, and dependable, than hiring another front desk receptionist for your medical practice.
The bottom line is this: a medical receptionist can only do so many things at the same time. If your medical practice is growing to the point where one front desk receptionist is not enough to handle the needs of your business, looking for the services of a virtual receptionist might just be the most affordable solution to help your current receptionist be more effective in their daily tasks.