It’s essential for you to establish your presence in different social networking sites. This is where most people are currently talking and connecting with others, so you would be amiss if you don’t use these different platforms for engaging your audience.
Word of mouth marketing is more important than ever yet is also a double-edged sword. It has also become vital to your personal brand that you monitor what’s being said about you. Social brand monitoring needs to be an essential part of your personal brand communication plan.
There are many reasons why monitoring your brand can help you in your career or business.
Here are some of them:
1. It helps you understand how your brand is perceived
As a personal brand, it is essential that you know how your audience views you. If the feedback is mostly positive, then you must be doing something right and you seem to be on the right track.
On the other hand, if the feedback you’re getting is mostly negative, then you need to start reassessing. Your reputation is suffering, which is not going to be good for your personal brand. It’s essential that you understand how people perceive you, in order to make changes and improve your brand.
2. It helps you stay ahead in your industry
Monitoring your personal brand, related keywords, and your competitors can help you stay ahead in your industry. It keeps you up to date about the current trends, so you know how to keep your skills and knowledge sharp and dynamic. You don’t want to get left behind as others move forward and embrace what’s new.
3. It helps you make informative decisions regarding your brand
Personal brand monitoring helps you make informative and educated decisions regarding your brand. It gives you a more targeted outreach, and helps you learn what would best engage your audience.
4. It helps you know your audience, your connections
With social brand monitoring, you can learn about your audience’s demographics, and gain insights on what your audience wants. With this knowledge, you’ll be able to enhance their experience and deliver a more targeted message.
Monitoring your personal brand in social media helps you respond to your fans and followers, and really know who they are – not just who you ‘think’ they are. You can learn what engages them, and what doesn’t.
5. It helps you facilitate and filter what’s being said about you
By monitoring your social brand, you can respond to what’s being said about you and try to filter that message. The worst thing you can do is ignore any issues that comes up regarding your brand – you need to address them as soon as possible. That early intervention can prevent something that is small from becoming an issue.
Brand monitoring is essential
In the dynamic and highly competitive world of today, to achieve success, you need to be aware of your reputation. Learn your strengths and weaknesses so you can become a better personal brand.
You see, conversations about your brand happen whether you listen to them or not. So it is in your best interest to find out what people are saying about you.
Here are some tips to help you monitor your brand:
1. Use Twitter Search and Twitter management tools
Twitter Search is a great way to find out who’s talking about your brand and what they’re saying. Use it with a Twitter management tool such as Tweetdeck or HootSuite so you can continuously monitor what people are saying about you.
2. Use the Google Email Alert System
It’s easy and convenient to sign up for Google Alerts so that every time someone mentions your brand or keyword, Google sends it straight to your email inbox so you learn about it.
3. Use SocialMention
Another excellent tool for monitoring your social brand is SocialMention. It monitors more than a hundred sites directly, so you can quickly know who’s talking about you and your brand. You also have the ability to click on the link where your brand is mentioned, enabling you to answer or enter into a conversation with them.
4. Use Brand-Yourself
This is a great free tool that shows you were your search results are when people Google you and what links of information are already out there about you. My favorite part of this tool is that it’s an organic Google Search that you are working with – not a custom search with a link to that search. You are getting feedback and insights when people actually search you on the web. We’ll be discussing this tool more in future posts and on the twitter chat I moderate, #brandchat, this coming Wednesday, March 28th.