Website owners running a Google AdWords marketing campaign usually have a single goal in mind – to generate a tremendous amount of traffic that can give them the ultimate success. Site owners have to keep in mind such factors as keyword lists, clickthrough rates, conversion rates, and other related factors that can make their campaign successful.
You (as a website owner) have to remember always that the appropriate keywords and phrases are elements that are crucial to your marketing campaign. Creating a good strategy of relevancy of keywords starting with broad matches, negative keywords, and also more focused and targeted keywords can bring the targeted traffic.
AdWords marketing campaign can also be better off with the creation of adgroups based on the related keywords you have chosen. Creation of the right ad title that can quickly capture viewers can also give your ad campaign a good advantage.
Including your chosen keywords in your ad title and description can also bring you advantages because viewers can have an instant view of these and can lead them to view your site. Experimenting on different ads with different keywords and also continuous monitoring of results can give you a better judgment on which ad to continue or stop.
Stopping a particular ad campaign means also considering other campaign options that can give better results. You have to create a separate ad campaign with keywords that have shown historic data of higher click through rates and quality scores.
This newly created ad campaign can be better optimized and show better performance, and you have to track and monitor this regularly. Rotate this newly created ad group with the regular and active ads that you have, and do these on a regular basis.
The advanced campaign settings of your newly created ad can make you control the days and appropriate time your ad will appear on the related websites. You may want to run your ad only on a particular day or days (only on Saturday and Sunday where you think your targeted viewers are searching), or on a particular time slot (say from 12 noon until 9 pm only).
These new advanced campaign settings of Google AdWords can give you the flexibility on how to fit in your advertising budget. Flexibility in choosing the days and time of exact ad placement can save you from those unnecessary clicks that don’t give conversions.
This cannot be done though, if you don’t have the option to stop an ad campaign that are not producing results, and replacing it with another which you think is better. With the capability of making you implement advanced campaign settings on when you can make your placements – this can save you a lot on your advertising budget.