This is the age of merging markets, increased connectivity, falling barriers and profitable conversations with communities around the world. Today’s business is about how much visibility our products and services have in various local and international markets. Global branding is a way to create a distinct identity among consumers worldwide. Today, branding is more important than the products or services it represents. Small businesses are not interested in branding. In fact, many do not even know what branding is all about! Why is that? In most cases branding is not part of the most pressing and urgent concerns of small businesses. Those owners have more important things to worry about, like paying bills and keeping their companies running and afloat. In addition, for some, branding sounds like an expensive tag that is not accounted for in the business’s budget.

If you are really interested in creating a global brand, consider the following eight points:

1. Draw your roadmap.

Do you want your product or service to be a showcase for the entire planet? If so, the very first step is to create a roadmap to direct clear focused attention to your offering. Ask yourself the following questions:

– What are you selling?

– How are you going to attract potential clients?

– How would they benefit from what you have to offer them?

– What makes your product or service different from and better than that of your competition?

– What is your niche?

– Who is your ideal client?

Having a website does not necessarily mean you are ready to play in the global market. You need to have a good plan as to what you’re going to be offering to whom and how you’re going to be attracting clients to your products and services.

2. Give it a nice, professional and culturally sensitive look.

An image is worth a thousand words. The task of building a global brand begins with the selection of a good corporate name along with everything that that implies: a logo, a marketing message, and the projection of an image aligned with what you want to portray on all the various communication vehicles you may use: stationery, brochures, labels, fax, email, display windows, company vehicles, etc. Be wary of any colors, icons or gestures that can be offensive or may have a negative connotation in other cultures.

3. Write for an international audience.

English is the language of business. English is currently the most widespread language in the world. It is second only to Mandarin Chinese in terms of the amount of people that speak it but second to none in terms of the number of people learning it. It is currently the primary language used on the World Wide Web and in the political and business arenas. It is the major language used on the Internet, which has in the last decade become a major and vital tool in the way we access information, conduct business transactions and communicate in general. The English language has become crucial to the way we interact with different people around the world. When writing your marketing messages, make sure they are written in plain English, free of slang and idioms. They need to be concise, free of typos, grammatical errors and suggestive messages. Now, if you want to “touch the hearts” of particular foreign markets to increase your business results, localizing your site – that is, converting the content to the particularities (e.g., language, cultural nuances) of a local market – will prove even more effective in growing your global brand.

4. Open up to online conversations.

Today’s marketing is about having conversations with the online community. Social media offers great advantages and the possibility of promoting and boosting the presence of your business or brand at a very low cost. In addition to that, social media allows you to target your messages to potential clients and segmented audiences. That’s why today’s businesses and marketing professionals agree that marketing is directly linked to the conversations we have with our clients and the increasing visibility of our businesses.

Keeping up conversations with your clients and potential customers is a perfect starting point for establishing a brand, because you show interest, share insights, offer solutions and gain credibility along the way, all of which will ultimately benefit your business.

5. Follow up and follow through.

Keep your promises again and again. Customers return to you because you offer something of value that another one may not give. Do what you say you will do and, if you can, a little more. Try to exceed your customer’s expectations. That always creates a solid and lasting impression.

6. Create an unforgettable experience.

Why do we pay $4 for a cup of coffee in Starbucks when we can get coffee for $1 somewhere else? Well, that’s because we are willing to pay for the Starbucks experience, that is, that feeling/emotion we get when walking into this coffee shop. Branding is all about emotions. You need to find a way to create an experience for your customers. By “experience” we mean an “adventure”, i.e., something that produces and maintains interest. Be creative and authentic in your promise of value.

7. Stay in Touch.

Keep in touch with your customers. Do not neglect them. Listen to what they have to say, to their needs and pains. Your customers are the best of source of information for your continuous business success. Be an active listener and take action based on their feedback.

8. Be consistent.

If in the real estate market “location, location, location” is the mantra, “consistency” is the one in branding. Practice what you preach, and here “you” means not just you yourself but your employees and anyone who is delivering your promise of value as well. Maintain consistency in the internal beliefs and practices of your business and what it communicates and delivers externally. Establish consistency throughout all aspects of your organization. Evaluate your actions and establish checkpoints and accountability in those that interact with your customers and the general public. Your brand is not just you. Each employee should be empowered to identify and address inconsistencies in your brand.
compute-web
golfonline
hdr10plus
nordicartistsmanagement
wifi
simpliciti
mymall
truyenhinhdulich
webpopdesign
vvprints
fav-gotha
tsisters
thedailyeco
marcflint
trainiacfit
biblioteksforeningen
ziegler
unic
nesterly
leftinalabama
shanxian
youlili
glastroesch
jszy
aaaep
meva
juliancastro
iemo
jsyamei
volundvt
diabetes-kinder
neighbourly
cardonationcenters
medisera
btcup
scienceagogo
solon
dowlz6
e-syntagografisi
angelaandithyle
sberatel
filthyunicornautostudio
openarcloud
christianmcbride
92yr
camara
infinity-group
tena
fromyoutome
whitesidehealth
santanderfinanciamentos
blonddesign
klasfoto
radioondefurlane
8394234
americanlemans
neohouse
breedingcattlepage
learnscala
copyediting
premierbiosoft
contadordevisitasgratis
vistablogger
splitmyfare
cadbury
wan044
kasama
happydigital
freehomeschooldeals
cibelae
sachthongtan
photo-works
webtr
hippolyt
unasa
bookmakers
creality3d
tienvietexpress
interpipeline
regenerativetravel
royaltonsplashrivieracancunresort
tangrensp21
hackerpreneur
eevdenevenakliyat
visitgrandcounty
kinyu-z
petmusic
0728baidu
inmemoriam
lyricsvela
dzcy75
happydecal
alldriveways
flogisoft
sn-invent
tenntenn
ta888a
primolevi
alterego
gamian
diginow
pingyi
buygenuinekeys
4gdz
zxmr
fmric
interlinie
greenandcompany
huhsite
kamus
studyinromania
epresence
harvard-deusto
tvlink
newspeed-templateify
bluebeardindy
huahuz
taxitoto
8f7
blablameter
efidelity
mvc-expohleb
kshlawyers
wpbusinessintelligence
recovering-couples
bb3a6
dma
athleta
nfljerseyforsalecheap
magnetimarelli-parts-and-services
inphodo
c-t
myonline
01visa
cream3d
systemone
did-daido
nelep
nagapulsa
antiquepineimports
3q
fafa01
albertapromotionalproducts
misbo
ilifetech
nadlanu
dangjianwang
webbuilding
lexsi
edelstahl-waermetauscher
britishsteel
shuhai
msadc
aipeng
czone
takeabreak
1000feuille
redcord
klyck
jarvislab
jogadoresanonimos
bayao
myimg
techinfrance
c2stats
verkeersregelaaramen
chadbourne
losfelizledger
mekonomen-2
toysrus
tappytoon
qmj58
parskaraj
safesleevecases
gardeninggonewild
hopihari
chikofarms
gcstm
skedgo
destinationdesigns
hz155
daysinn
modernizacion
4quant
mott50
bgwyw
tallinksilja
heska
meatpromotion
qrapp
bisesahiwal
webdesign-phoenix
tactustherapy
worldanimal
forest
southwalesguardian
gam-legalalliance
btov
pblabour
qoltec
netwerktegenarmoede
repair-care
simonsheart
boecker-maschinenbau
filmymag
xceed
mapamond
sgwilym
moodynolan
11i
jhqj168
fiducial
0437
muzeumpilsudski
buyerhomeinfo
enterprisemonkey
schweizerhofbern
bangkokmetro
polarhunde-nothilfe
fabrick
dalalu
edwardawebb
marinlibrary
gobiernobogota
diversitycharter
classycurlies
jarvaveckan
meteox
valdesioule
ipf001
ac-data
topster
eventbiz
oded
getupper
claim
titanmagazines
kuyun
getonfleek
junior
ngsurvey
digitalgarden
bestyearever
loipinel-2021
f6design
wisebos
inspiringhealthylifestyles
creativeart
everlinks
hongyizhuangshi
cditechnology
kiswebs-design
homeday
ontransfer
towerpark
attax
zurichmaratonsevilla
asiministries
appworkstechnologies
werbeartikel-webshop
xlysauc
letusbookmark
0518dz
jizankeji
richard-mcguire
gratischancer
pulse
moonoralcare
hircana
decon
queenshall
x2i
colbycc
hantana
goteborgco
kadoya
ajsolutions
wordpressbhw
r4y
milfordwaterfront
sportspro-ott
capital
uigstudio
cdzx
wepoints
rk
gamesresidence
idc1
modeca
digitalsurfer
waterton
haugesund
99millioncolors
landscapephotographymagazine
216
fromgardners2bergers
wartafavorit
acaom
dwif
macserve
archsystemsinc
va-newhire
dauny
lowcostwebdesign
ondigital
aidshilfen
dtg
agir-transport
fieldpromax2
sdtdsl
eshchain
charter4change
gjdream
how234
spaceth
cookingmydreams
longislandpoolleakdetection
rbt
cameronartmuseum
320331
podcastersparadise
qq3688
american-business-conferences
eom
prestigebyarthurimmo
stagegate
jwva
apspc
flyer-v2
appstatracker
kolon
vem-motor
partyplandivas
715gmyx
sartormarco
mygisonline
muzeum
conkhyniragdizi
arngo
huntertones
motor-mounts
ecoeediciones
saveprodesigns
kreativnetz
landing-preview
vitabook
socialvalue
ohmoo7ie
iutenligne
uooconline
elix-lsf
zicer
isac
shihad
thargoid
caketech
creativewisdom
maison-des-prejuges
house-of-prejudices
mindriver