It’s true that all affiliate marketers are in the business to make money, unfortunately the facts do not support this belief. The majority of affiliate marketers do not make any money at all and of the remaining marketers there are only a few who can actually claim to be making a decent income from it.
There are of course a few super- stars who make an absolute fortune from affiliate marketing, how do they do it you may ask? Well there are many ways to become successful but no matter which approach you adopt you will still need to get the basics right. There is no substitute for putting in the time and learning how to do it correctly.
Think of affiliate marketing as a business and allocate the time and resources necessary. If you think it’s just a matter of putting up a few websites or blogs and then sitting back to wait for the money to roll in then you are greatly mistaken; it just isn’t going to happen, no matter what you are told by the gurus online.
Much has been written on affiliate marketing, the amount of information available would fill a library by itself. By sticking to the basic principles of marketing, you will be well positioned to become one of the elite group that is actually able to make a decent living from affiliate marketing.
The following tips are just three of the basics that you will do well to adhere to in order to get your business on the right track.
1. The first tip is to ensure that you use unique web pages for your individual products. Do not place all your affiliate products into a generic website. I know this would be more efficient but punters immediately click away from such pages because they see it as a form of spam. That is they see you as someone who is just in it for the numbers to make money and not someone who is genuinely interested in the subject or product and by association in them, big turn off.
It’s essential if you want to succeed with affiliate marketing, that you engage with your prospects on a personal level only. By having your very own product web pages you can include product reviews and articles extolling the benefits and features of the product, punters really like this as it builds trust.
This will also benefit you as the promoter of the product as you can build your own list, acquire testimonials and further enhance your status as the go-to person for that particular product. This will not happen overnight as affiliate marketing does require a certain amount of time to build momentum.
2. Give your prospects free items. This usually will take the form of a report or access to the first section of an eBook or a free trial period of the product, assuming it is a digital product.
This is not exclusive to digital products, for years the offline market utilized the benefits of giving something for free as an inducement to buy. It is still relevant today, when was the last time you went to the supermarket and took up the offer of a free sample? It has worked for decades and still works today.
Why does it work so well, you may ask?
Truth is it is basic psychology, when a person gives you something or provides a service for you gratis, then you warm to that person because you do not feel threatened in any way, quite the reverse, you perceive that person as having your personal interests at heart. This makes you feel obligated to the giver and inclined to reciprocate in some way. In the world of marketing this usually means the prospect will purchase what you have to offer.
Don’t dismiss this tip as just being a piece of Psycho-babble. It has been tried and tested over many decades and can boost your sales phenomenally.
3. Targeted traffic is the only kind of traffic that you want. If you want to be successful
at affiliate marketing, targeted traffic is what it is all about.
Now I have no doubt you are fully aware that there are two kinds of traffic, free traffic and paid for traffic. Whilst free traffic is not to be sneered at, paid for traffic is the one that will earn you money and build a list that can be relied upon for future sales.
By all means encourage free traffic, as a certain percentage of them will convert and buy from you but don’t rely upon them to build your business. Think of free traffic as being the first shot in your funnel building whereas paid for traffic is already 75% through your funnel.
The above essential survival tips will give you the confidence to go forward with your affiliate marketing business. If you would like some further information on affiliate marketing then you may want to check this out.