Have you ever been asked what your brand is? Your first response is likely your own name. After all, part of being an entrepreneur is branding you. However, isn’t your business more than just you? Your business provides a service or product, not just an individual. The real key to success is to create a brand, while at the same time branding you.
This all sounds rather complicated. However, the point of creating a brand is to let people know what your company is all about. John Smith may be an excellent entrepreneur, but the brand John Smith doesn’t really tell anyone what his business is all about. John Smith Social Media Strategist not only brands the entrepreneur, but the company purpose as well. Now the question is exactly how you can go about doing the same thing?
Become An Expert
Your first step is to establish yourself as an expert. Choose a topic that is relevant to your business. For instance, someone who sells jewelry might choose a topic related to the materials they use to create their jewelry. A writer might choose a topic related to honing their craft. No matter what you choose, ensure it is highly relevant to your business and it’s goals. The more you know about your own skills and talents, the better you’ll be able to market both yourself and your brand.
Use Your Full Name
Any entrepreneur knows the importance of a website for branding. Some try to come up with a catchy, keyword filled domain name. Unless your business already has a set name and brand, the best place to start is with yourname.com. Should you do an interview or interact on social networks, people may start looking for you. When they enter your name, your website will be the first result. Many entrepreneurs have two sites: one with their full name (or pen name) and one with their business name. They then link the two to each other for more comprehensive, and better branding.
Give Customers More
Social media, websites and blogging all give entrepreneurs a chance to brand themselves. Don’t stop at simply saying you provide this product or service. Use all the tools at your disposal to give potential customers valuable information. Put your expert status to good use. Not only does this brand your skill set, it creates a brand for your business, as well as your own name.
As you continue to provide value to your customers and followers, you are building a long lasting relationship with them. At the same time, you are getting to know them more intimately, which in turn helps you better determine their exact problems, concerns and dreams. This gives you the insiders’ edge you need to shape your brand even more specifically and forcefully to become their #1 resource, and allows you and your company to stand out even further from your competition.
For more advice on creating a brand, look no further than Elite Entrepreneur. Learn from an expert, what it takes to turn your name and business idea into a successful and profitable brand.
Dr. Cinda Justice, Elite Entrepreneur Offers Tested and Proven Marketing Strategies to Succeed Online. Start Marketing Your Brand at The Pro Level. Sign Up Today for Rare, Free Training Revealing The 3 Keys to Your Success That Most Gurus Will Never Tell You. Sign Up Now at,