Match Marketing Strategies To You And Your Brand
One of the biggest mistakes you can make as an entrepreneur is not matching your marketing strategies to you and your brand.
For instance, if your company deals with office organization, your marketing strategy shouldn’t come off as disorganized and hard to follow.
Or if your company deals in website design, your marketing strategy must include innovative and sleek design in every aspect of your marketing.
Your marketing strategy must always match the image you want to convey for your business.
This is the first time many customers will get to know you. Ensure they are getting to know a person and brand that you are proud of, and that they are also proud to be identified with.
Identify Your Target Audience
Every company has a target audience.
For instance, hair color products most often target women ages 35 to 50, the time most women start battling grays. While their marketing campaign advertises the product to everyone who sees it, the people in the images and videos reflect their target demographic.
To determine the best marketing strategy for you and your brand, it is first important to determine who your target audience is. You’ll then be able to cater your strategy to their particular interests and concerns.
For instance, if your brand targets mainly people over 70, focusing all your marketing on social networks and YouTube videos is likely to fall flat, as many in this age group don’t even have Internet access.
If your target audience is the homemaker, you wouldn’t want to advertise in journals related to careers outside the home.
And why do you think toy manufacturers cleverly place their commercials on Nickelodeon, Disney and other channels that cater to children?
Mostly, it is just common sense, but In fact, it is always important to match your marketing to your target audience.
What Do You Stand For
You and your brand have your own unique personality, and that’s a priceless asset.
When marketing your brand, it is vital to be consistent and not be afraid to show that personality.
This allows customers to get to know more about you, your values and what your company stands for.
You never know what will click to make that instant connection with a follower and create a customer for life.
For instance, a company run by a devoted Charity wouldn’t use marketing filled with images and situations that oppose their charitable stance.
It is true that usually, personal opinions (namely religion and politics) are kept out of marketing to prevent alienating people. However, your brand should stand for something.
Perhaps you promote more time with the family by using your service or product. Maybe you believe in better health through proper diet and exercise.
Make your brand matter. Allow your brand to make a difference.
Choose The Right Marketing Strategy
An entrepreneur must carefully consider their audience and personality before marketing.
Anything from word of mouth to well designed ads on web pages are considered marketing.
There is an appropriate option, or group of options, for every entrepreneur.
Local businesses often sponsor community events or purchase ads in businesses and restaurants where their target audience visits most often.
Online businesses tend to focus on social networks and Internet ads. Match your strategy to your brand and you brand’s target audience, and your marketing campaign will be successful.
It’s also important as you master a single marketing strategy, to expand you marketing (and expertise) to include additional marketing strategies, with new techniques.
Every time a new marketing technique is mastered and used, you expand your reach to new potential customers, that would never have been reached otherwise.
Now, that’s a priceless incentive for mastering new marketing skills!
Elite Entrepreneur is ready to help you every step of the way.
Becoming an entrepreneur doesn’t have to be impossible or overwhelming, not when you have someone ready to be your guide.