By now you’ve probably heard the term “Funded Proposal Marketing”…? But what is Funded Proposal Marketing, precisely? What’s more importantly, do you want to include it in your business? Truth is… the answer to both of those questions may possibly surprise you! In fact you’ve most likely gotten a lot of misinformation on the subject in the past, I’m going to set everything straight for you right here in this article. To begin with, what exactly IS funded proposal marketing? Quite simply, funded proposal marketing is the term used to describe marketing that pays for itself. Quite simply, in the course of marketing, profit is created that covers the cost of the marketing itself.
Since that may seem complicated, let’s use an example. Let’s say that you need to generate MLM leads for your network marketing business. You start an AdWords marketing campaign where you bid $1.25 for each click. You direct the traffic to your capture page, which has a 33% opt-in rate. In other words, 1 out of 3 people that come to your capture page fill in the form (opt-in) and turn into a MLM lead for you. Which means then, that every lead you generate costs you about $3.75? ($1.25 X 3 = $3.75). You then have 2 choices: pay the $3.75/per lead out of your own pocket, OR add a step to your marketing that permits you to recoup your $3.75/per MLM lead cost. Obviously the smart options is to add a step to your marketing to recoup your costs so that you’re marketing is sustainable and you also will not run out of money before you can generate enough MLM leads for your network marketing business. That’s the idea of the funded proposal marketing system, as well as why it’s essential to have in your business.
However, if you choose to utilize “old school” network marketing prospecting techniques to grow your business, you’ll end up trying to pay for the cost of your network marketing leads out of your own pocket. This could be in the form of product or service samples, marketing pamphlets, and buying MLM prospect leads. And for most networker marketers still stuck using “old school” MLM prospecting techniques, their goal is to attempt to recoup their network marketing lead expenses when they manage to sponsor one of their MLM leads into their downline. This actually reveals a MUCH larger problem, and one of the major reasons “old school” network marketing prospecting methods are a suicide way of attempting to build your business… The truth is, no matter how you are trying to prospect for your business, only about 1-3% of the MLM leads will end up signing up for your downline.
This implies that if you don’t use a funded proposal marketing plan, you’re missing out on 97-99% of the potential cash flow! That’s why a lot of networker marketers go broke! However, if you set up a funded proposal marketing system the right way, you’ll cover the cost of money from the 97-99% of your MLM leads that choose NOT to enroll in your downline! Just be careful! Many networker marketers that try to put a funded proposal marketing plan into action in their business end up getting a few crucial parts wrong and consequently never see ANY results for their efforts! To make sure that you’re not one of them, here’s a complete “basics” guide to putting together a winning funded proposal system in your own business. Or if perhaps you’d like to skip ahead of all the others and watch over my shoulder as I teach you exactly how to copy the same funded proposal marketing system I use to generate free MLM leads in my own business, check this out. Here’s to growing you business.
P.S. If you want to learn the 3 simple “twists” added to the funded proposal system that enables you not to just break even, but make a sizable profit BEFORE any MLM leads sign up for your downline, check out this video!
May Roberts is an Ex-banker and professional Network Marketer who enjoys family, tennis, dancing and is a nationally known author of both books and short stories. May began her network marketing career after realizing that retirement consisting of traveling, cruising and playing cards was not what it was cracked up to be. After retiring three times and also realizing that the corporate world was not for her any longer, she’s dedicated her time to helping others achieve their goals by passing on everything she’s learned in building a successful network marketing business.