You have probably heard the term “web marketing,” but chances are you don’t know what it means. If you think terms like Internet marketing, content marketing, and inbound marketing are all the same, you might need to take a web marketing 101 course.
This article is about the basics of web marketing.
Here, I’ll give you an introduction to the topic and will explain what the different terms used in it actually mean.
So let’s begin.
What is web marketing?
Answer: Any marketing activity conducted online. It’s really as simple as that. Therefore, it is a broad term for any kind of advertising done online.
Marketers like to advertise online because it tends to be significantly less expensive. Most online advertising is free. For example, uploading videos to YouTube or starting a blog is typically free of charge.
Other online outlets also save you money. Official websites are cheaper than major TV ad campaigns and e-mail newsletters cost a fraction of direct mail marketing efforts.
Additionally, the web also presents opportunities for companies to track the details of their customers. So a customer’s data, such as demographics, personal preferences, and online behavior, provides a lot of useful information to the company to streamline their future business strategies.
Web marketing is further divided into many categories, of which a few are discussed below.
Search engine optimization
Commonly referred to as SEO, this is a technique used to get higher rankings in natural search engine results. This method is not about spamming search engines to increase rankings, but rather is a method approved by search engines.
Search engine marketing
This is commonly referred to as SEM and refers to the technique of getting more traffic from search engines through paid means. Ads like pay per click (PPC), cost per click (CPC), and cost per thousand impressions (CPM) make-up search engine marketing.
It’s worth mentioning here that in olden days SEM was an umbrella term for both SEO and paid search, but today this terminology is changing.
Social media marketing
Social media marketing is the method of getting more traffic or attention from social media sites like Facebook and Twitter.
Social media marketing programs usually focus their efforts on creating content that attracts attention and encourages readers to share it with friends or followers. Therefore, a company’s message spreads from person to person and possibly resonates because it appears to come from a trusted source, as opposed to the brand itself.
Of course there are many other forms of web marketing, like e-mail marketing, referral marketing, video marketing, etc., which I have left out here.
Nevertheless, this article provides a basic understanding of the subject.