You really don’t have to struggle when it comes to marketing online. Internet marketing is a subject that a lot of people want to avoid because most people don’t like it. Instead, most online business owners prefer to let outside marketing firms to handle their internet marketing for them. But this isn’t a good idea.
A lot of internet marketing firms don’t have a clue about how to market a website efficiently online. They specialize in brand advertising – which basically means that you will have to shell out a lot of money to these people for them to market your site. When in truth, you shouldn’t be marketing based off the premise of “brand advertising” anyway.
If you’re not doing brand advertising, then what should you do? Well, you should be doing direct response marketing. Direct response marketing is the best form of marketing online (and offline) today. It’s all about you finding a niche, marketing in the niche, and soliciting an immediate response from your marketing.
With this tactic, you know whether or not if a campaign is working for you – and you know right away. If you set up a simple little squeeze page to capture email subscribers and you advertise on Google AdWords… and if you get a ton of leads overnight… you know that this is a good campaign that you should be dealing with. And this knowledge is that direct response marketing gives to you online.
Never do brand advertising. The only time you should do brand advertising is if you do direct response marketing so good, that people in your niche know who you are, and are familiar with your company name. So your brand gets developed and recognized as a “spin off” of you doing very good marketing.
Like I said you don’t have to outsource your internet marketing to a marketing firm offline or online. You can do the marketing yourself, and save yourself thousands of dollars in the process. Start small. Come up with a list of 5 traffic or marketing strategies, and follow them everyday.
Soon you will see your traffic increase, you will see your sales increase, and you will build up your backend income from all of the repeat marketing that you do to the customers that you acquire. Coming up with 5 strategies isn’t hard, you just have to leverage your time to make sure that you can complete all 5 strategies each day.
You should even consider starting your own affiliate program. You could sign up to a site like ClickBank and post your product on there. Soon a lot of affiliates on ClickBank will be promoting your product, and you can earn sales and get backend customers for free. This is very important.
The more affiliates you get, the more likely you are to start getting sales each and everyday. And this is a reality for a lot of people online – and it can be a reality for you too. You could combine ClickBank with Paydotcom, JVzoo, or Commission Junction, and really start getting people to promote your product.