Don’t start panicking just yet; there are some ways that you can draw traffic to your website rather inexpensively or in some cases for no fee at all. The three most beneficial and inexpensive marketing techniques that you should be aware of are social media, search engine optimization and providing content that is original and well written. All of these methods can help boost your search engine rankings and get you noticed on the web.
Search engine optimization or SEO as it is also known was by far one of the most popular methods available for small businesses. The techniques used in SEO were designed to get your website listed on page one of search results. However, Google has recently started implementing updates that have changed the way that SEO efforts are recognized. While these updates do not make SEO irrelevant, they have changed the way in which it is performed. Google is now basing their results on original content that is featured on websites and your social media activity. This takes us to strategy number two, content.
The recent changes put in place by Google have put new emphasis on content. In order for your website to maintain its top listing in search results, content has become more important than ever. If you create, publish and promote your website using well-written content you will get noticed by Google. The new updates put in place recently favor websites that regularly publish fresh well-written content. This may either be blogs or articles. The important thing to keep in mind when creating this content is to keep it interesting and enticing enough for readers to share it among their friends. You may want to consider using catchy titles or including images, these are factors that make people want to read your item and more likely to share it.
The final marketing technique that you need to be aware of is social media. Social media provides small businesses with the platform to share and promote your content. Social media has become one of the top methods used today for people to share and spread important information. Content that is shared on social media websites is fast becoming the new SEO.
These are some of the most successful marketing methods that you can use without spending a ton of money that can be put to better use. The more active you become in producing content and interacting with fans on your social media pages the more traffic you will begin flowing to your website.