With the evolution of the magic world called ‘Internet’, the digital world has leaped forward tremendously. A click of a mouse or a touch of a screen is all we need to purchase anything; be it a pin or piano.
With the Gen next moving towards a more tech savvy world the applications of Digital marketing becomes endless. Its powerful reach and instant result mapping ability make it a very powerful tool, even to build up a Government. Social media are playing an important new role in Indian democracy. “Earlier, elections in India were governed by either the rich class or the rural poor. “Now, even the middle class is interested, and social media is where they can express their opinion and talk. ”
Social media has become the new election battleground for India’s nationwide parliamentary elections. An example being ‘NarendraModi’s ‘ phenomenal success at the loksabha elections have been largely credited to the social media & Digital world for beginning the ripple effect which later became the Publicised ‘ModiWave’. Digital Marketing offers a variety of advantages ranging from its interactive surface to its ability to go ‘viral’. This reasonable marketing world is touted as the thing of the future.
Marketing. . . a concept that has been the core of any successful story. This concept has taken many shapes with the advent of technology and industrialization. It is very important for any individual or a company to keep pace with the changing times to climb the ladder of success. Hence the next big demand for a faster reach to international market is to acquaint your-self with DIGITAL MARKETING.
Now what does this beautiful word mean. . . Digital marketing is the collective term used to describe the methods of marketing your company, brand or products on the internet. It encompasses a lot of techniques like search engine marketing, social media marketing, email marketing and many more.
There are various advantages of adopting digital marketing in your professional life. A few of them are:
– It is a faster method to reach the masses.
– It is much cheaper than the conventional methods of marketing.
– It is a very popular source of interaction with all age groups.
– It is a more efficient way of handling enormous amount of data.
– It is attractive and hence the success rate of the marketing strategy becomes much higher.
The advantages clearly prove that the concept is worth learning and worth adopting. Hence a lot of recognized institutes are providing training in digital marketing. But because the concept is still evolving, it is very important to pay attention to few things before one enrols in a digital marketing course. . .
– Do they have Industry Experts and Faculty?
– Do they provide face to face classroom training?
– Do they let you work on live projects or provide any hands on training?
– Do they have any Corporate Tie-up?
– Do they provide revision lecture if one is unable to attend the lecture?
Many will say that Digital marketing has its flaws, but honestly it has a long way to go & the ‘Marketing’ of the future has certainly opened up new horizons. Some of which have already opened. A ‘Paradigm Shift’ awaits!
About the Author
Jatin Joshi, MBA in Marketing, pursuing Digital marketing course from Lavenir Institute of professional studies(L.I.P.S), one of the premium.Employed as Media Analyst at KANALYTICS, working for Broadcast, Social and E-media Analysis team which monitors and analyses Political and other sectors such as Entertainment, Banking etc. and their media releases.