In digital marketing, the two things that instantly capture one’s attention at first glance while looking at a website are the design and the content. Now, the design could include the layout of the website, the color combinations used, the beautiful images used, all together strategically placed to get the user’s attention – Mission Accomplished!! While the design generates interest, gives a nice feel, and an idea about what the website is all about, the content spells it out for the viewer and makes an impact about the idea or product.
Design vs Content
There’s a long-standing debate that has been around for long enough which pits design and content against each other. Design vs Content – Which is more important? Which one holds more value? Designers and Content writers have been at loggerheads and debated endlessly over one’s superiority over the other. Yet, the responses seem to be mixed and there seems to be no common ground. The face-off continues. This article does not intend to play the wise old man’s part and give a verdict.
Instead, what we are going to focus on is the importance of “content” in digital marketing. Before we get into that, it is important to know that “design” is an integral part of a good digital marketing strategy. We will talk about specific points related to design in another article. For now, in this article, we will also look at why and how “good” content can make a difference. We also aim to break a few misconceptions about what really counts as “good” content and end the article by listing out how good content can give a good boost to your business and keep the customers coming.
What is Digital Content Marketing?
In simple terms, it means creating and sharing of content for digital marketing. What is striking is that content encompasses various channels like social media, bylined articles, e-books, podcasts, visual information etc.
Don’t be under the misconception that content only refers to blogs. With the advent of social media and the likes of Pinterest, Facebook, Twitter etc content has taken a whole new avatar. It is no more limited to a 300 word blog posting or an article. A 140 character Twitter post could effectively work wonders. A Facebook post would give you the same leverage that any blog post would do.
What is “Good” Content?
We read and hear a lot of folks talking about the importance of “good” content” and the role it plays in Digital Marketing services. But when you do a deeper analysis, essentially it all comes down to key factors. To keep it short and simple, here is what we say good content is:
-Targeted – Who is it intended for?
-Personalized – Does it strike a chord with your audience?
-Fresh – Have they already read something similar somewhere?
-Search-engine friendly – That’s what gets the traffic
-Unique – Always a plus point
-Interesting – Wins hands down
Even though these factors may sound repetitive and inter-related, yet they are unique, self-contained, and have a significant meaning.
How Does Good Content Help Your Business?
A good web content marketing strategy always gives you results. Web Content Writing not only reduces the spending associated with advertising, it also brings in an influx of visitors and prospective customers via non-traditional channels. It all comes down to how many eyeballs you grab and how much of this you can convert into business and profits.
The more you genuinely focus on creating effective and good content for your business, the more you will understand the opportunities that it presents. As the trends are changing, you will have a better idea of how to embrace the change and customize your marketing strategy. Today it is Twitter, Pinterest, and Facebook. Tomorrow there might be something new. The question is – Are you ready for it?
You can only be ready for it if you truly understand and gauge the trend. By exploring the scope and potential of digital content marketing today, you will be better prepared for tomorrow.