Successful brands are known and trusted brands. Without mentioning too many names and making this into a ‘product placement’ fest – think of some BIG brand names, from worldwide to the local electrical store chain. All of these brands have one thing in common; almost all of their marketing budget is spent on brand building and recognition. The brand is everything, if you’ve done the job right, people will not only think of your brand first but they will trust that you will produce what they expect of that brand. There’s the big word: TRUST. Successful brands are built on trust; if people know and trust your brand then the product is an easy sell.
This can apply to you too. Think about this as an analogy. You like someone, so much that you’d like to start a relationship with them. So you dress nicely, smile your biggest smile, act naturally, buy them flowers, take them to dinner, you’re courteous and accommodating. You’re actually building the brand of YOU with that person because they get to like you and then trust you because you’ve delivered on all the subliminal promises you’ve made. A relationship begins and will continue as long as you keep providing on what you (your brand) stands for. If you step out of line then the trust is broken and that person you so loved is going to want to shop somewhere else.
When you’re going into business for yourself, you are also building a brand that you want people to trust as something useful that provides value to them. When you’re talking about a business that IS you, like network marketing, massage therapist, personal coach, marriage celebrant…the list goes on, then YOU are the actual brand that you require people to have that trust in. Without it you’re going to have to work really hard, or have an amazingly good service in order for people to buy into it. It’s not impossible to do it that way but building brand recognition and trust is a much more effective path.
How do you do that? Well this is one way; I’m writing articles to show the marketplace that I know what I’m talking about (hopefully) and that I can provide value through the words I write. I am also very active in social media, Twitter, Facebook and others. Quite often I’ll get an inquiry about my business and the email immediately after that is a friend or follow request through a social media platform. People want to know who I am, if I’m real, have a family, have good values and live the life I say I do. Through everything I do I am building the brand of ME. It’s not contrived or planned, it’s just me living my life and talking about things that I’m passionate about. All this gets my name out there, shows people who I am and hopefully allows them to trust me enough to want to find out more about what I do.
I’m a pretty trustworthy guy so it’s not a hard thing to accomplish (LOL).
So, who are you? What are you trying to let people know about? How good is YOUR brand? Are you trying on one hand to build a business but then being portrayed (by yourself) as something else out there on the internet? One facet of business success is always going to be integrity; do you have integrity between what you’re promoting and who you really are? If not it’s going to be pretty easy for people to see through that. Know who you are and let others know that too. Build the brand of you as if it’s a million dollar enterprise because in fact it really does have the potential to be.
Kieron Atkinson is a husband to one and a father of two girls. He lives in Queensland Australia and has found a system to enable anyone to create the results they want in their lives.
Kieron runs a thriving network marketing business with a group of Philanthropists who enjoy giving back to others whilst building our own future. He has a passion for improving himself and the lives of his family, as well as anyone else he comes across who have a real desire to take control of their lives.
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