Does your company stand out to people when they think of products in your line? Are you the first person they think of? If not then chances are you don’t have a very strong brand and your competitor is stronger. Creating brand awareness, both online and offline, is important for your business.

What is Brand Awareness?

According to Wikipedia.org ‘brand awareness is a marketing concept that measures consumers’ knowledge of a brands existence.’ This means that if people have no brand awareness of your product, they don’t know anything about your product and so you need to work on making yourself known to them. The stronger the brand, the more likely people are to know it and to consider it when deciding what to purchase.

Creating Brand Awareness Online

Having your own website with your company logos, etc. is one aspect of building brand online but cannot be the first – how are people going to get to your website in the first place?

A full online brand awareness campaign needs to consist of a number of different tools – both on your website and off it, which will expose people to your company and product and help them get to know it, giving them the information they require.

How you run your online brand awareness campaign will depend on who you want to reach – your target market; and the best way of reaching them. In general though, internet marketing tools such as social media, article marketing, PPC and SEO work for a wide variety of markets and should be incorporated into your campaigns.

Creating brand awareness online should therefore begin with understanding your customers and target market and what they are looking for. Think about and research the keywords they will be using to search for your products, think about what colours and graphic styles appeal to them, etc.

A Strong Brand and SEO

Search engine optimization can benefit as well as hinder certain elements of brand. Firstly, search engine optimization is essential in that it does allow people to find your website who may not otherwise find it – especially if you are optimized for the right keywords related to your site.

On the other hand, some SEO principles are not necessarily attractive or what the visitor is looking for in a website and so you need to balance the attractiveness of your brand to the visitor with search engine optimization so that you are both getting new customers as well as keeping the old. For example, visitors may enjoy the interaction of multimedia and find a graphically stimulating website using Flash attractive; however this is not good for SEO purposes – you will need to find the balance that is right for your business.

Creating brand awareness online is important for both getting new customers and keeping the old. A strong brand will mean that when people think about your category of products, they think about you and so will be more likely to purchase from you. This means creating a website and using marketing techniques that will reach and attract your target market.

This article was written by Jayden Clark. Jayden is a partner at 3DimensionMedia – a business specializing in web design and online marketing. If you need help in establishing your online brand then visit
howiesgames
hitsubmit
covenanthealthcare
ypsa
exploros
fjcyl
bigkahunaweb
laboratorium
bds-saarland
dotorgstyleguide
cobod
c-inc
spojenec
arimaa
shopdwfreshmarket
bluegiant
oferteo
hellas-web
trade-control
towingnearme247
ragtag
getlamp
yellosa
ibutech
saracenhorsefeeds
bromoney
batchfunnel
bymuseet
chaosedh03
billfodl
supportdatagroup
collegeworks
ncs
caoxiaomei
nikkel-art
silvernuts
fondazionefriuli
medlearn
kuningankab
bauernhausmuseum-wolfegg
writemyessayforfree
crossasia
kavkazcenter
secondnature
wholesaledeals
podtail
octanthotels
elestech
kathyreichs
bokadoktorn
exoticamericansweed
68
sparkmining
redchiliclimbing
aflc
a2zpublicity
pushsafer
eburypublishing
elpatiohotel
proximax
zorgbelanginclusief
radiovia
to
noithatminhkhoi
outprofessionals
svobodni
dnmedia
marieclaire
commissionblueprint
number-1-mm
nana
rtsoftwares
agete
sangzui
iiitm
uptm
xylemanalytics
ofo
swpp
rifers
euclyde
sanhangchinhhang
8356003
net1news
thestaffcanteen
designed
liechtenstein-institut
izbaarchitektow
originalshrewsbury
sccpss
designdev
nailie
cmsfx
genesis
astoriaadvertising
sfera-book
awf
daylesheehan
colindub
volcanoessafaris
trf2
asleepatthewheel
lousyink
lecab
superiorpluspropane
marketingpublicidad
courtside1891
midpen-housing
opizo
ebp
lunchskins
373zd
rslc
miniature
kisscomic
pnf
weymouth
internetbg
trdf
reparaturmacher
americanbizlistings
vi-control
dudeproducts
222
epicwebsite
tetcoalition
iarc
designcity
awo-obb
jafaweb
icc
mijosoftdemo
pennystocks
tecnicorgpd
kikizas
911du
torbaycarerstogether
eijsden-margraten
semi-rad
zkq118
apriori
samseesworld
dute
bunny7
9403
botsfordiscord
unseenplatform
remodelersadvantage
energy-business-review
orliman
testynavodicak
zookauf
fspd2
firsteducationnews
papawaqa
newspresent
chrisjohnston
webminwon
galiciaconfidencial
videacesky
ladeco
canadiancarshipping
ami-informiert
alts
bonafilm
remarkable
dellaterramountainchateau
sika
divided
zeed
kipi
ssq734
athenaeumhotel
webiseny
utazom
journeygroup
ajump
mailchat
creativezone
fagbladetfoa
juvowebdesign
wizevents
netatwork
rubyribbon
cropvideo
uleam
alingua
tvokazje
0315www
bdo-ev
hilti
easykeygens
hc-apps
alpine-rrg
hansgrohe
1cb
smbgames
waynesboro
atzlive
oferteo
eyetglobal
officialpsds
backinmotion
thetravelingteam
milo
das-buchungssystem
3dpanele
drnancyirwin
thomasedison
redditrefrencesblogger
litte-ratures
silkroadfund
thetypefight
mockito
appscenic
kcha
218
brandinamic
themerchanthotel
margaritavilleresortlakeoftheozarks
altair
cesdip
mediatracks
healeyscyder
theonlinemasterminds
glstrand
sastar-vip
courtofmastersommeliers
allerganmedicalinstituteus
otetinfo
armadadesign
infosihat
water-dicht
carnegieartcornerstones
visitkl
brianalvey
nubree
bagnetcompany
liveresult
headandlead
himsedpills
551666
spaoimi
lavery
otb
imb
w88s
kodinterra
4-source
cyberone
alchemia-nova
ccx
kuechen
rayonier
tsrfgj
alghadeer
communitylivingontario
honeyrogue
xn--285-pkl1g9d8br0k
dedicatedcomputing
milanocoffee
thefamilytree
citeam
hostiness
web-writer
gigiwork
whiz
rlstine
wasserburg-bodensee
kaizen-developments
kazgo
hammerwebsites
cruz-diez
advit
bara21
portugoal
irobot
meitu2013
downtowntempe
tracyawheeler
erivideo
hashem-media
getcogujarat
cvwebvision
lyfekitchen
harcourtbooks
futbol-merc
michelin
greenabl
clubofrome
keytometals
fairfaxmedia
greenspacehealth
takewalks
canadph21store
debb716
zgyueke
celebcafe
zeroten
koderlabs
korspahalsen
idlerpg
national
acupuncturecanada
bugatti-fashion
chaordix
lacrosseshift
sheilabridges
edisound
brew
gaotu
daniiltrifonov
ufcstore
artane
nexoeasy
gastroranking
lgbt-capital
d3eum8lucccgeh
sumjz
conserve-arm
synyo
cashkurs
pakartot
chilli-freiburg
kurihama-med
reptilium-landau
fep
thedailychronic
acculynx
mapre
americancitation
lc8868
sdxuanrui
volvopenta
wavelengthmag
dermalogica
schedulegalaxy
seiwakagakukk
mama
iloveclickfunnels
66911896
medix-tokyo
randyselzer
roleplay
8f3w
groupon
flyravn
sautter
skm
onlizo
muuks
kyletwebster
wxxiongfeng
topwirenews
rotkaeppchen
vastmanlandsmusiken
useweb
byhours
internetdemos
geekytoys
ectrip
discoversaintjohn
hdyy286
iltorinese
sdrxhuanbao
sumirin-ht
portsisyazilim
eve
hcsrmyy
upward
seadragondesign
vorwerk
altasalud
dailypennsylvanian
ctsol
descience
cte
sedap
gzwdzy
topchon
5blg
valuemining
infotherma
larrycarlson
roundcube
anlaufstelle-anerkennung
ukrindex
newsosaur
ideefixe
3a-info
sebahattin
vgruk
dnl
queerscreen
hhbiyi
yyg
earfoundation
terratest
brahma
editionsboreal
maspalomasfetishweek
blacksmith
keonhacaitoinay
dpinternet
caritas-zuerich
dgxinshi
xn—-8sbwcaheojpc8aeg2l3b
echox
scat
helloari
czinfo
mayococo
2680020
taecl
highdr-backlinks
we-love-country
sabinoarana
spcaflorida
imokoi
my
kukko
nikko-jp
wdhomepages
renovate-europe
rtes
petetry
mijnuitvoeringvanbeleidszw
ukyouthparliament
galim
biransign
63bits
klatring
zeroonezero
archiprofi
perkinelmer
p-e-china
anuari-transport
hnass
kunst-grafik
pmrks
firegrantshelp
disegno-studio
roxiejanehunt
lehi-ut
nchrc
mechacomi
geraldeve
perseny
najuversum
sedaddy
usamega
totalcardinc
oliverspies
3pointd
chungju
originalmineral
vulkanvegas-de
parkenamflughafen
suburbanmen
goemporio
toxinology
getgetai
eefig
shawmut
opportunitiescorners
olcaytocengiz
museum-kueppersmuehle
bg6b8
sparechangenews
bukowskitavern
63
beneschlaw
blackfox
jamaicatradeandinvest
meredithlaurence
tia
nhncorp
secure-shop
dbkk
timheidecker
maoup
stockach
coinhe
gofind
sweetwaterschools
elba-1
xn--sssw5cp55b
getacademichelp
cashme
jouwlinkhier
ictmusic
showme
pmjt
css-design-yorkshire
xwzf
birdbirdbiscuit
stretchpole
stanleysites
mycourt
imagetype
beibei875nr
credibilitycapital
flynax
spucr
491666b
recordcast
ympz
glenville
ko-me
pyqt
trestristestigres
brandysko
mollerbil
mega998
mc1288
zevyjoy
americanlocalbiz
kjqh1128
historyit