Digital marketing has many different components that lead to a complete campaign. One great thing about these different components is that they serve a purpose on their own, but they also compliment other areas and improve the overall campaign quality. Perhaps the most perfect example of this is the relationship between content marketing and social media. These two digital marketing techniques make a great team and compliment the other incredibly well.
Content marketing has been gaining a lot of attention in recent years. One reason is that content is becoming increasingly important for search engine optimization. Another is that it is a great way to connect with current and potential customers. So how does social media compliment content marketing? It helps the content reach more people. Good content might receive a substantial amount of traffic on its own, but spreading it across social networks means exposing it to more people and making it more likely to be shared. When a company is investing time and money into content marketing, it only makes sense to get it in front of as many people as possible. Social media helps accomplish this.
So we have seen how social media can help the efforts of content marketing. How can content marketing help social media marketing efforts? By providing something worthwhile to share. Businesses can share relevant information from other websites but simply put, providing original content that represents your business is far more powerful. People know that anyone can go and find something relevant to share. What builds authority and trust in the viewers eyes is seeing you tell them in your own words. Having original content means that you can build these relationships and gain the respect and trust of social followers by having stronger ammunition. Content marketing improves the quality of the social posts being shared.
While these two digital marketing components can accomplish things on their own, they are that much better when used together. Each provides a direct way to make the other better. Those who have been producing quality original content and have not been sharing it across various social networks are missing out on a large audience that is looking for the type of information you have to offer. Those trying to grow and use their social media accounts to reach out to current and potential clients without original content are missing out on the opportunity to make a truly powerful impression.