The current buzz in internet marketing is that content marketing is the most effective strategy to increase page ranking, draw customers and increase sales. By all means, it is not the whole solution; but, it is a valuable aspect of a marketer’s overall marketing campaign. If you want to be successful and competitive, you must make well-written, relevant and valuable content part of your marketing strategy.
Search engines are continually collecting data on how consumers search and shop in today’s technical world and they are constantly changing their algorithms to make sure the highest ranking pages give what searchers want. Since the release of Google’s Hummingbird, more weight is given to sites returning relevant and valuable information to search results. That is why content marketing is such a big deal. To be competitive you must adapt.
According to Wikipedia “Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and keep customers.” Essentially, content marketing is communicating with potential customers without selling. It is a way to provide useful information, build your brand and reputation as an expert in your niche and ultimately gain customers. It is an extremely effective way to gain new visitors to your site.
Not only is content marketing an easy and effective way to advertise and draw traffic, it is one of the few tactics that is free. There are many article directory websites to which you can submit articles. Readers can access your site through links as well as become a follower. It is also an excellent way to establish yourself as an expert in your niche. Use more than one article directory to increase your exposure and gain followers from a variety of sources.
To be effective, your content must be well-written and relevant to your targeted consumer and satisfy their needs and interests. It must be a means to build and sustain a relationship with your customer. If you consistently meet that criteria you will:
connect with your readers
build trust as an expert and reputable vendor
become an authority in your area of expertise
become the destination when it is time to order
Making content marketing part of your marketing strategy is essential in today’s internet market. If done correctly, it is a powerful and cost-effective tool. Much of article marketing today comes from companies trying to sell their product and it is pure advertising, lacking valuable information. Avoid this mistake. You will succeed when your site provides a good experience for your users.
George Wilson operates an internet marketing and SEO consulting firm that specializes in helping small businesses acquire more clients by using new media marketing. George possesses an extensive background in SEO Services and is an accredited project management professional. His success is a testament of his commitment to his customers. If you are ready to take your campaign to a higher level, visit his site at SEO Management Group